Key Accounts Executive

5 days ago

Manila, National Capital Region, Philippines Pernod Ricard Philippines Full time

Pernod Ricard Philippines, Inc. (PRPI) is a subsidiary of Pernod Ricard Group, the co-leader in the spirit and wine industry worldwide. We own and distribute international spirit and wine brands such as Martell Cognac, Chivas Regal, Royal Salute and Ballantine's scotch whiskies, The Glenlivet single malt, Jameson Irish whiskey, Absolut vodka, Mumm & Perrier-Jouët champagnes, Código & Olmeca Tequila, Havana Club and Malibu rums, Malfy, Beefeater and Monkey 47 gins.

ABOUT THE ROLE

Job Summary:

The Key Accounts Executive's overall responsibility is to support achievement of sales objectives by ensuring optimal supply and activation of PRPI brands in the accounts assigned to him/her by ensuring overall execution of the priorities and initiatives up to outlet level. The executive will execute the right strategy for brand exposure in-store, generate sales through in-store execution & consumer advocacy. He/she is also expected to monitor expansion penetration of all relevant Pernod Ricard brands in all targeted outlets/channels, and to support its depletion as well. He/She will work closely with the Key Accounts Manager and other relevant functions in the organization to achieve sell-out objectives from the key customers through operations and execution in these accounts.

Key Responsibilities and Job-Related Characteristics:

ACHIEVING COMPANY TARGETS

  1. Help in achieving the sell-out target of the channel by driving sales via in-store execution.
  2. Develop and follow an efficient calling cycle that will allow maximum coverage of his accounts.
  3. Optimize distribution and inventory in relevant accounts.
  4. Establish and nurture a sustainable relationship with key customers up to store level through the Store Operations team of the account.
  5. Collaborating with the Marketing and Trade Marketing teams, ensure visibility, cut-through and ample quantity of Last 3 Feet materials of key PRPI brands.
  6. Ensure that commercial and/or brand building objectives are fully leveraged in all existing contracted/supported accounts and spend are optimized.
  7. Conduct product training with key stakeholders.
  8. Monitor and report key market trends and propose actions.
  9. Track pricing and highlight anomalies as part of the global pricing tool.
  10. Monitor and report Grey Market Activity (GMA) in market.
  11. Meet weekly/monthly reporting requirements: Competitors trade activities, price surveys, depletion reports (contracted/supported outlets).
  12. Ensure compliance with Sustainability and Responsibility guidelines.
  13. Support the Key Accounts Manager to ensure closure and sign-off of Trade Terms Agreement and execution of all Head Office Agreement via store operations and execution.

CONVERSION

  1. Understand the landscape and share market intel with the commercial and marketing teams.

EVENT MANAGEMENT

  1. Organize and facilitate events for key customers.
  2. Lead and mobilize the partner third party agency.
  3. Coordinate with Brand team for complimentary requirements.
  4. Selection and training of brand promoters.

BUDGET AND CONTROLS

  1. Evaluate all investment activities to ensure that agreed returns are achieved.
  2. Follow the event mechanics and adjust if needed to get the best possible results.
  3. Track both the A&D and A&P budget spending allotted to his/her channel.
  4. Ensure compliance to Pernod Ricard S&R initiatives.

Knowledge and Skills Requirements:

  1. College graduate.
  2. Relevant experience and/or understanding of Premium Wine and Spirits or Luxury Industry.
  3. Strong persuasive and negotiation skills with the ability to easily build rapport and develop good working relationships with High-Net-Worth Individuals.
  4. Organized, a self-starter, trustworthy and easily motivated.
  5. Good command of MS Office (Word, Excel, PowerPoint as a minimum).
  6. Updated, clean driving license.
  7. Basic presentation skills.
  8. Easily establishes and develops trust in a working relationship with internal and external stakeholders.
  9. Basic knowledge in gathering market intel and turning insight into selling opportunities.
Seniority level

Entry level

Employment type

Full-time

Job function

Sales and Business Development

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