Director of CRM

2 weeks ago


Davao City, Davao, Philippines Activate Talent Full time
Director of CRM - Beauty Lifestyle (100% REMOTE)

Director, CRM

Our client is searching for a Director, CRM This person will oversee our CRM team, as well as drive strategy for our omni-channel expansion in order to engage members and improve retention and growth. At the Director level, this leader will also have the opportunity to collaborate with senior cross-functional stakeholders on company-wide initiatives. Ideal candidates will have previous CRM leadership experience within an e-commerce/B2C and membership environment, as well proven ability to manage and develop a growing team.

Director, CRM

Our client is searching for a Director, CRM This person will oversee our CRM team, as well as drive strategy for our omni-channel expansion in order to engage members and improve retention and growth. At the Director level, this leader will also have the opportunity to collaborate with senior cross-functional stakeholders on company-wide initiatives. Ideal candidates will have previous CRM leadership experience within an e-commerce/B2C and membership environment, as well proven ability to manage and develop a growing team.

What You'll Do:

  • Drive strategy for omni-channel expansion in order to engage members and improve retention and growth (This includes channel strategy for email, in-app push, and SMS)
  • Collaborate with Product and Engineering to develop/implement/improve the necessary systems/tools to achieve the collective CRM vision
  • Own all KPIs and metrics in order to proactively optimize and develop all CRM programs to create the best member experience
  • Optimize existing channel strategies as we expand the membership, including onboarding workflows, triggered campaigns, increased personalization, targeted segmentation, etc
  • Lead development of the roadmap for a clear A/B testing framework of new and existing programs to increase growth and improve retention
  • Foster development for direct reports and full CRM team to ensure individual growth
  • Oversee compliance with CAN-SPAM and GDPR regulations as the membership expands globally
  • Communicate as the face of the Customer and eCommerce program with stakeholders and senior leadership

What You'll Bring:
  • 8+ years of marketing experience including senior level experience in CRM (preferably within an e-commerce, B2C environment)
  • Proven experience growing channel strategies for email, push, and SMS
  • Knowledge of CRM platforms (preferably Braze or Iterable or comparable platforms)
  • Strong leadership skills with experience in hiring, managing, and developing a team of at least 5 or more
  • Highly data-driven with the ability to interpret data into actionable programs to meet company goals
  • Strong collaboration skills and experience working across senior-level stakeholders
  • Committed to putting the member and member experience first when accomplishing company goals

Powered by JazzHR

BTFHEer3zj Seniority level
  • Seniority level Executive
Employment type
  • Employment type Full-time
Job function
  • Job function Business Development, Sales
  • Industries Internet Publishing
Marketing Coordinator / CRM Manager Marketing Coordinator / CRM Manager
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