Retail Channel Marketing Manager Lead
5 days ago
The Senior Marketing Manager - Pet Specialty at Royal Canin will be responsible for developing and executing strategic plans for the Pet Specialty Retail Channel. This role requires strong leadership skills and the ability to drive growth for the brand.
Key Responsibilities:
- Develop and implement annual strategic marketing plans for the Pet Specialty Retail Channel.
- Analyze market trends and competitor activity to identify growth opportunities.
- Lead Strategic Revenue Management agenda for the channel, focusing on portfolio, pack, pricing, and trade investments.
- Create programs to educate retail partners and drive partner recommendations.
- Optimize marketing budget to maximize ROI across initiatives.
- Align new product development initiatives with market demands and strategic goals.
Requirements:
- Relevant degree in Marketing or related field.
- Experience in FMCG or Pharma industry.
- Strategic thinking and leadership skills.
- Able to thrive in a fast-paced environment.
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