Pet Specialty Retail Marketing Strategist
6 days ago
The Senior Marketing Manager - Pet Specialty will lead the development and execution of strategic plans tailored to pet specialty retailers. This role ensures alignment of marketing, education, and portfolio strategies with business objectives, driving key performance indicators for the channel.
Main Responsibilities:
- Collaborate with market and regional leadership teams to design and implement annual strategic marketing plans for the Pet Specialty Retail Channel.
- Conduct market analysis and competitive benchmarking to identify growth opportunities.
- Drive Strategic Revenue Management agenda for the channel, analyzing portfolio, pack, pricing, and trade investments.
- Create and lead programs that educate retail partners, drive partner recommendations, and promote strategic product ranges.
- Manage and allocate marketing budget to optimize ROI across initiatives.
- Align new product development initiatives with market demands and strategic goals, creating robust launch/activation plans.
Requirements:
- Bachelor's Degree in Marketing, Business Administration, Management, or related field; MBA preferred.
- Passion for cats and dogs.
- Minimum 6-7 years of work experience in Marketing.
- Proven track record of launching and building brands, ideally within FMCG, Pharma, or related industries.
- Strong strategic thinking and leadership skills, driving growth for the brand.
- Ability to thrive in a fast-paced environment.
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