Senior Marketing Manager

6 days ago


Taguig, National Capital Region, Philippines Royal Canin Full time
About the Role

We are seeking a highly skilled Senior Marketing Manager - Pet Specialty to join our team at Royal Canin. The successful candidate will be responsible for developing and executing strategic plans for the Pet Specialty Retail Channel.

Main Responsibilities:

  • Develop and implement annual strategic marketing plans for the Pet Specialty Retail Channel.
  • Analyze market trends and competitor activity to identify growth opportunities.
  • Lead Strategic Revenue Management agenda for the channel, focusing on portfolio, pack, pricing, and trade investments.
  • Create programs to educate retail partners and drive partner recommendations.
  • Optimize marketing budget to maximize ROI across initiatives.
  • Align new product development initiatives with market demands and strategic goals.

Requirements:

  • Relevant degree in Marketing or related field.
  • Experience in FMCG or Pharma industry.
  • Strategic thinking and leadership skills.
  • Able to thrive in a fast-paced environment.


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