Core Channels Growth Manager

5 days ago


Taguig, National Capital Region, Philippines Unilever Full time

About the Role

We are seeking a highly skilled Category Strategy & Insights Manager to drive category growth and strategic decision-making across core retail channels for total foods, with a key focus on Lady's Choice, Best Foods, and Knorr.

As the successful candidate, you will develop insights-driven strategies and execution plans tailored for the relevant channels. Your work will shape the category vision, shopper engagement, and retail execution in these dynamic and evolving channels.

Main Responsibilities

  • Develop a deep understanding of consumer needs and identify potential market disruptors.
  • Develop and implement a category growth strategy for proximity and emerging channels, leveraging data-driven insights.
  • Define channel-specific category roles, growth levers, and competitive positioning for Lady's Choice, Best Foods, and Knorr.
  • Build tailored route-to-market and execution models for traditional trade, specialty, and eCommerce platforms.


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