Trade Channel Strategist

2 days ago


Taguig, National Capital Region, Philippines Aboitiz Foods Full time

Aboitiz Foods is a leading regional food and agribusiness company dedicated to creating a high-performance culture. We believe in sustainably feeding Asia's growth from mill to meal through our integrated value chain.

We leverage our sector expertise and capabilities to deliver quality every time, inspiring innovation and driving change in the industry. At Aboitiz Foods, we are shaping the future of food in Asia and building a culture where we nourish the future together.

The Channel Lead role is responsible for developing the category route-to-market strategy, analyzing, understanding, driving, and creating new avenues for sales growth. This role works closely with the brand category marketing teams and the field sales teams to undertake critical operations that translate brand and category marketing strategies and plans into detailed operational activities and guidelines for effective execution.

Key Duties and Responsibilities
  • Lead growth strategy development for trade channels and routes-to-market for the company's brands and products.
  • Set guidance for field sales and retail operations teams to execute the marketing strategy and programs in the trade channels and the route-to-market.
  • Set volume forecast, volume allocation plans, and pricing execution detail for the sales team, as aligned with the brand marketing team.
Qualifications
  • College graduate from any degree
  • 3-5+ years experience in trade marketing management, trade channels, or sales and marketing operations planning
  • Exposure to customer management, brand marketing, and sales operations a plus
  • Experience in supporting retail operations a plus
Preferred Skills
  • Adept in trade marketing especially in the area of trade channel development, channel analysis/insight, channel growth planning
  • Capable of analyzing sell-in, sell-out/sell-through, and offtake; channel sales forecasting, volume allocations; distribution planning
  • Versed in pricing and commercial analysis, channel P&L analyses
  • Experienced in channel operations support
  • Strong analytical and strategic thinking skills
  • Systematic, organized, and detail-oriented
  • Digital native (Spreadsheets, Presentations, Word Processing, Cloud Sharing Platforms)
  • Self-motivated, proactive, and assertive
  • Biased towards action and results
  • Strong interpersonal and collaboration skills


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