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Marketing Channel Director

1 week ago

Taguig, National Capital Region, Philippines Funjobs Consultancy Full time

**Job Summary**

We are seeking an experienced Marketing Channel Director to lead and optimize the management of our key marketing channels, including Grab, GCash, and Viber.

The ideal candidate will be responsible for developing and executing channel-specific marketing strategies, building strong partnerships, and driving growth through innovative campaigns.

This role requires a strategic and results-driven individual who can integrate data-driven insights, foster collaboration, and deliver measurable results while ensuring brand consistency across all touchpoints.

  • Key Responsibilities:
  • Develop comprehensive marketing strategies tailored to specific channels.
  • Identify and capitalize on emerging trends within each platform to maximize customer engagement and revenue.
  • Manage the end-to-end process of over 20 digital marketing channels, ensuring alignment with overall business objectives.
  • Nurture strategic partnerships with channel representatives to unlock co-marketing opportunities.
  • Develop and execute integrated marketing campaigns, leveraging the unique features of each platform to drive conversions and brand visibility.

Requirements and Qualifications:

  • Proven experience in developing and executing successful marketing strategies
  • Strong leadership and project management skills
  • Excellent communication and analytical skills
  • Ability to work in a fast-paced environment and meet deadlines