Senior Brand Manager

2 weeks ago


Manila, National Capital Region, Philippines Michael Page Full time

About Our Client

A leading local FMCG company with a wide portfolio of beverage products.

Job Description

  1. Brand Strategy Development: Develop and execute long-term brand strategies aligned with company objectives, market trends, and consumer insights to drive brand awareness, loyalty, and market share.
  2. Product Innovation and Development: Lead the development and launch of new products, flavors, and line extensions in line with consumer preferences and market demands, ensuring competitive differentiation and brand relevance
  3. Budget Management: Manage brand budgets effectively, ensuring optimal allocation of resources to achieve maximum ROI and meet financial targets.
  4. Cross-Functional Collaboration: Collaborate closely with cross-functional teams including product development, sales, supply chain, and finance to ensure alignment and integration of brand strategies across the organization.
  5. Brand Performance Monitoring: Track and analyze key performance metrics, market trends, and competitor activities to evaluate brand performance and identify areas for improvement or optimization.
  6. Team Leadership and Development: Provide leadership, guidance, and mentorship to a team of marketers, fostering a culture of innovation, collaboration, and excellence.

The Successful Applicant

  • You have at least 8 years of brand building experience in an FMCG company
  • Beverage experience is an advantage
  • Current Brand Managers looking for a step-up are highly welcome

What's on Offer

  • Competitive package
  • Handle the leading RTD Dairy brand

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