Brand Manager

Brand Management (Marketing & Communications)

The Brand Manager is responsible for the end to end brand management, overseeing brand building, merchandising, and operations of the assigned brand.

Key Responsibilities:

Brand Strategy and Development

• Develop and implement comprehensive brand strategies aligned with the market positioning and vision of our exclusive brands.

Sales and Business Growth

• Direct and manage resources by analyzing and integrating various financial reports to develop measures that leads to innovation, increase efficiency and optimal brand profitability.

Product Management and Merchandising

• Work collaboratively with cross-functional teams (Marketing, Ops, Merch) to ensure alignment with brand identity and successfully execute timely marketing initiatives.

Qualifications

• At least 3 years solid experience in brand management and 2 years experience in supervisory or managerial capacity from retail industry
• Must have strong business acumen, excellent communication, interpersonal and organizational skills
• Outdoor enthusiast, adept in collaborating with diverse and cross-functional teams
• Experience in the retail or consumer goods industry is a plus

What's your expected monthly basic salary?

A force to reckon with in the retail and distribution of premium branded consumer products, The Primer Group of Companies started out in 1985 as a small trading company and has since aggressively expanded the depth and breadth of its operations to become one of the market leaders in various highly competitive categories and industries contributing to economic growth.

In over 35 years, the Primer Group created a niche in marketing the world's best brands in travel, lifestyle, action sports and outdoor products, and eventually diversified its portfolio, from its core retail business to its wide range of high quality industrial products and top caliber services that are extensively sought after the world over.

The Primer Group takes the lead in sustainable green energy solutions. It has established a green consultancy firm that guarantees measurable savings; building efficiency and energy management; and security and fire safety solutions. It is also into high technology manufacturing of environment-friendly industrial grade inks, as well as highly specialized garment printing that employs only the most advanced printing machinery.

Over the years, the group has built numerous international partnerships in the distribution and maintenance of air conditioning and mechanical ventilation systems that are increasingly in demand in the Philippines. The diversified group is also into creative designs and solutions, eco tours, hospitality management, and continued education and training.

Through its advocacy arm, Center for Outdoor Recreation and Expedition (CORE), the Primer Group gives back to its stakeholders and supports environmental conservation, ecotourism and community development, as well as individuals and other bodies advocating change and promoting new discoveries in the name of environmental, athletic and scientific pursuits.

The Primer Group aims to be the global leader in the distribution of premium goods and services, and it is firmly on its way to accomplishing its mission to deliver superior customer experience. From its headquarters in the Philippines, it has expanded its network to include retail, distribution and logistics operations in Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Japan, Viet nam, Taiwan, Australia, Middle East, Europe, and Africa.

The Primer Group continues to take advantage of opportunities opening up in the dynamic retail sector.

Brands We Carry

Retail

Ace, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Eagle Creek, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XD

E-commerce

Aeroworx, Digiworx, Primer Distribution Center

Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Union Inks and Graphics, Inc., Rigel and Rise Nation

Other Ventures

Bee Choo, The Park

Bratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel Club

OUR VISION

We at the Primer Group will be the leader in global distribution and innovation of premium goods and services.

OUR MISSION

To bring the world closer to our customers.

OUR CORE VALUES

• Self-Discipline

• Passion for Excellence

OUR STORY

A force to reckon with in the retail and distribution of premium branded consumer products, The Primer Group of Companies started out in 1985 as a small trading company and has since aggressively expanded the depth and breadth of its operations to become one of the market leaders in various highly competitive categories and industries contributing to economic growth.

In over 35 years, the Primer Group created a niche in marketing the world's best brands in travel, lifestyle, action sports and outdoor products, and eventually diversified its portfolio, from its core retail business to its wide range of high quality industrial products and top caliber services that are extensively sought after the world over.

The Primer Group takes the lead in sustainable green energy solutions. It has established a green consultancy firm that guarantees measurable savings; building efficiency and energy management; and security and fire safety solutions. It is also into high technology manufacturing of environment-friendly industrial grade inks, as well as highly specialized garment printing that employs only the most advanced printing machinery.

Over the years, the group has built numerous international partnerships in the distribution and maintenance of air conditioning and mechanical ventilation systems that are increasingly in demand in the Philippines. The diversified group is also into creative designs and solutions, eco tours, hospitality management, and continued education and training.

Through its advocacy arm, Center for Outdoor Recreation and Expedition (CORE), the Primer Group gives back to its stakeholders and supports environmental conservation, ecotourism and community development, as well as individuals and other bodies advocating change and promoting new discoveries in the name of environmental, athletic and scientific pursuits.

The Primer Group aims to be the global leader in the distribution of premium goods and services, and it is firmly on its way to accomplishing its mission to deliver superior customer experience. From its headquarters in the Philippines, it has expanded its network to include retail, distribution and logistics operations in Hong Kong, Singapore, Thailand, Indonesia, Malaysia, Japan, Viet nam, Taiwan, Australia, Middle East, Europe, and Africa.

The Primer Group continues to take advantage of opportunities opening up in the dynamic retail sector.

Brands We Carry

Retail

Ace, Aetrex, Backjoy, Baggallini, Barracuda, Bering, Billabong, Black Diamond, Briggs & Riley, Brixton, Cabeau, Coghlan's, Columbia, DC, Delsey, Eagle Creek, Flossy, Fox, Freewaters, Go Travel, Granite Gear, Healthy Back Bag, Hedgren, Herschel, Hurley, Hydro Flask, Jansport, Keen, Kickers, Komono, MRKT, Millican, Mitchell & Ness, Mi-Pac, Mountain Hardwear, Nalgene, Native, O'Neill, Osprey, Outdoor Products, Parkland, Pauls Boutique, People, Polaroid Originals, Poler, prAna, Quiksilver, Raen, Rains, Regetta Canoe, Rock Space, Roncato, Roxy, Sakroots, Salomon, Seafolly, Sea to Summit, Sledgers, Spy, Stance, Staple, Teva, The North Face, Timbuk2, Travelon, Tretorn, Tumi, Victorinox, Volcom, World Traveller, XD

E-commerce

Aeroworx, Digiworx, Primer Distribution Center

Beyond Energy Solutions Technology Inc., Brushstroke Creatives, Designery, Union Inks and Graphics, Inc., Rigel and Rise Nation

Other Ventures

Bee Choo, The Park

Bratpack, Flight 001, GRIND, Ladybag, Recreational Outdoor eXchange (R.O.X.), Res Toe Run, Sneakpeek, The Travel Club

OUR VISION

We at the Primer Group will be the leader in global distribution and innovation of premium goods and services.

OUR MISSION

To bring the world closer to our customers.

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