Brand Manager

2 weeks ago

Manila, National Capital Region, Philippines Star Paper Corporation Full time

Brand Management (Marketing & Communications)

To develop, establish and maintain marketing plans, programs & strategies of a profit center or business unit. As Brand Manager is responsible for formulating the brand's long-term strategy and developing and executing marketing plans. He defines the brand's mix, pricing, packaging, trade merchandising, advertising and promotion strategies and allocate the budget accordingly. He executes marketing initiatives in support of long term strategies through leadership of the business unit team. They are accountable for delivering the brand's profit, volume and market share objectives. This position supervises the business unit team on assigned brands or will manage smaller brands in all aspects.

II. Job Requirements:

  • Candidate must possess at least Bachelor's/College Degree, Professional License (Passed Board/Bar/Professional License Exam), Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing or equivalent.
  • At least 3-5 Year(s) of working experience in the related field is required for this position.
  • Required Skill(s): Brand Management, Product Development, Brand Activation, Sales and Marketing, Marketing Strategies
  • Preferably Assistant Manager/Manager specialized in Marketing/Business Development or equivalent.
  • Must be very creative - product concepts, designs, brand management and Marketing strategies.
  • Candidate must have have a good command of written and English communication skills.
  • Has s good presentation skills & exceptionally strong interpersonal skills, self-motivated, a quick learner, proactive, persistent and achiever.
  • Other task given by immediate superior.

III. Duties and Responsibilities:

  • Analyzing sales figures / trends to anticipate future product needs.
  • Continuously improving forecasting techniques, method and approach.
  • Relating and measuring the impact of forecast accuracy.
  • Make recommended adjustments to forecast and inventory targets based on changes in demand and market trends.
  • Build a strong and healthy relationship with the brand principal/supplier.
  • Creating Merchandise plan on what products to purchase, styles, colors etc.
  • Allocating products to store on timely basis and focusing on key/ priority basis.
  • Checking inventory levels of each door per brand, ensuring that the minimum and maximum allowable levels are followed.
  • Ensuring brand profitability.
  • Piloting the innovations and creating new indications and expanding markets.
  • Keep up to date with market trends and new developments utilizing information for business improvements.
  • Responsible for brand building, liasing with agencies, production of in-house promotional materials and publications, preparing press releases, organizing promotional activities.
  • Preparation of brand plan-marketing, quarterly promotional strategy-input finalization and input finalization and input implementation plan.
  • Accountability for the brand's performance & working closely with sales & operations team.
  • Formulating and implementing trade / marketing strategies.
  • Providing market analysis information pertaining to competitors, trends, and activities.
  • Supports brand communication projects and programs, including internal brand campaigns and events, internal brand-related newsletters, and electronics communication efforts.
  • Executing programs and tools that maximize sustainable profit for the company that focus mostly on activities that optimize distribution and inventory efficiency.
  • Develop and implement brand marketing plan covering but not limited to product Management, Visual Merchandising, Pricing, Advertising, Events, Sponsorship, Customer Relationship Marketing, Packaging and Promotions.
  • Work and align with the Brand Marketing and Retail Operations department in the development and execution of the various marketing initiatives and CRM efforts.
  • Assists in the development of the Brand Marketing Plan.
  • Assists in the development of retail / online marketing promotions the are not limited to collaterals, window displays, and occasion-related promos.
  • Assists in the execution of all marketing events initiated by the company.

Incorporated on February 19, 1974, Star Paper Corporation (SPC) is a Filipino-owned corporation engaged primarily in the marketing and distribution of quality goods from all over the world. We initially focused on supplying materials to the printing industry, but we have since diversified into various types of businesses ranging from commodity trading, mass distribution, niche market distribution, retail store operations, concession or consignment operations, brand management, tele-selling, and indent representation.

Our Company

Incorporated on February 19, 1974, Star Paper Corporation (SPC) is a Filipino-owned corporation engaged primarily in the marketing and distribution of quality goods from all over the world. We initially focused on supplying materials to the printing industry, but we have since diversified into various types of businesses ranging from commodity trading, mass distribution, niche market distribution, retail store operations, concession or consignment operations, brand management, tele-selling, and indent representation.

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