Senior Brand Marketer

2 weeks ago

Manila, National Capital Region, Philippines Monroe Consulting Group Full time
We are seeking energetic and strategic Consumer Healthcare Marketers specializing in consumer health brands.

The ideal candidate will have a passion for health and wellness, a deep understanding of consumer behavior, and a proven track record in developing and executing marketing strategies that drive brand awareness and sales growth.

As a digital healthcare company, this role involves working closely with cross-functional, converting an extensive data knowledge base into meaningful insights that deliver impactful marketing campaigns, resonate with target audiences and align with our brand values.


Key Responsibilities:

  • Market Analysis: Conduct market research to identify trends, consumer needs, and competitive landscape. Use insights to inform marketing strategies and product positioning.
  • Strategy Development: Develop comprehensive, insightful marketing plans that include advertising, promotions, digital marketing and social media.
  • Digital Campaign Management: Plan and execute multichannel marketing campaigns to drive brand awareness, engagement, and sales. Monitor and analyze campaign performance, making datadriven adjustments as needed.
  • Brand Management: Ensure consistent brand messaging across all marketing channels.
  • Develop and maintain brand guidelines to ensure a cohesive brand identity.
  • Content Creation: Collaborate with creative teams to produce highquality content, including HCP education formats, Branded advertisements, social media posts, email newsletters, and promotional materials.
  • Key Influencer Management: Identify and establish partnerships with influencers, health professionals, and other stakeholders to amplify marketing efforts and reach a broader audience.
  • Channel Management: Develop channel strategies to ensure our brands are placed in the right channels and pharmacy groups, maximizing consumer appeal and accessibility
  • P&L Management: Develop and manage marketing budgets, ensuring optimal allocation of resources to achieve marketing objectives.
  • Performance Tracking: Monitor and report on key performance indicators (KPIs) and return
on investment (ROI) for marketing activities. Use analytics to measure success and identify
areas for improvement.

Qualifications:

  • Education: Bachelor's degree in Marketing, Business Administration, or a related field. MBA or advanced degree is a plus.
  • Experience: 35+ years of experience in marketing, preferably in the consumer healthcare, vitamins, or health supplements industry.
  • Skills:
  • Strong understanding of digital marketing, social media, and content marketing.
  • Excellent communication and interpersonal skills.
  • Analytical mindset with the ability to interpret data and make informed decisions.
  • Creative thinking and problemsolving abilities.
  • Proven project management skills with the ability to handle multiple projects simultaneously.
  • Knowledge of regulatory requirements and industry standards related to health supplements and vitamins.
  • Tools: Proficiency in marketing software and tools such as Google Analytics, CRM systems, and social media management platforms.
  • Personal Attributes:
  • Passion for health and wellness.
  • Selfmotivated with a strong work ethic.
  • Ability to work collaboratively in a team environment.
  • Adaptability and flexibility in a fastpaced, changing environment.
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