crm strategy head

2 weeks ago


Makati City, National Capital Region, Philippines KSearch Asia Consulting, Inc. Full time

Our client is the largest e-wallet/FinTech company in the Philippines.

JOB DESCRIPTION

Leads the development, implementation, and monitoring of direct marketing campaigns to maximize customer value throughout the customer life cycle

• Optimize CRM metrics and trends such and user activation, transaction frequency, transaction value, and customer profitability

• Oversee A/B testing and multivariate testing for marketing communications and targeted promos

• Manage and continually seek to improve CRM processes (e.g. scaling up campaign development and testing)

• Manage a team of CRM strategy associates

• Work closely with product, advanced analytics, marketing, and external consultants to build and maximize an AI-based campaign recommender

• Scope out and establish processes, technology, and an organization that can accommodate high-velocity development, implementation, and testing of direct marketing campaign variants.

JOB QUALIFICATION

Bachelor's degree, ideally in business, economics, or industrial engineering

• Graduate degree in business is a plus

• 8+ years relevant working experience in marketing, operations, or strategy and analytics.

• People Management experience

• Highly skilled in Excel and Powerpoint (for modeling profits and ad hoc data analyses)

• Excellent presentation skills

Start your journey to a fulfilling career right here. Apply for a position by sending us your resume today. Your dream job is just a click away

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