Mid Market Acquisition Head

2 weeks ago

Makati City, National Capital Region, Philippines Bank of the Philippine Islands (BPI) Full time

Job Purpose:

Accountable for supporting the Mid-Market Segment Head in developing acquisition strategies and plans to increase market penetration via new-to-bank or new-to- Mid-Market clients amongst the other segments. More specifically, size market opportunities, leverage on deep understanding of industry trends, customer insights & evolution, market behavior and manage client attrition.

Job Description:

  • Review / Liaise with the Mid-Market Segment Head on the research and analysis of relevant information on the assigned sub-segment, factors that affect their behavior as well as the competitive environment.
  • Ensure deep understanding of the developments in the industry, consumer banking trends, customer insights based on sense making, bank/market/industry studies/research to identify opportunities and/or threats that will contribute to increasing the Bank's market share in terms of the Mid-Market Segment's client count, total funds/loans relationship and profitability.
  • Ensure ownership and accountability for each subsegment customer count under Mid-Market
  • Segment's client perspective in terms of needs, aspirations, and experience to proactively and
  • effectively initiate and/or sustain efforts aligned across all relevant functional groups and systems and consistent with the Mid-Market Segment's mission/vision and strategy.
  • Build and improve subsegment buyer's persona to ensure alignment of understanding of the target market across the segment and stakeholders.
  • Implement and manage strategic and tactical program execution; ensure that proper tracking is in place and all customer touchpoints are updated, to ensure that targets are achieved.
  • Collaborate with SPCs to ensure builds relative to customer need, and competitive context, as well as for execution of strategies mentioned above.
  • Collaborate with Retail Marketing Services to ensure brand execution (advertising, placements,
  • content) reflects above strategies and targets.
  • Collaborate with BCMS to ensure that programs are cascaded and executed in the divisions, taking
  • into consideration the peculiarities of the areas/divisions.
  • Collaborate with product groups on the development and delivery of solutions relevant to the
  • customer needs in the most cost- effective and convenient touch points.

Qualifications:

  • Bachelor's Degree in Business Management/ Economics/ Marketing. Cum Laude or MBA graduate is an advantage.
  • At least 3 yrs experience in in retail banking or any industry dealing with known customers, including the management of thereof. Ideally from industries such as financial products/services, retail, or fast-moving consumer goods, preferably in the areas of traditional/digital marketing, sales, branch banking or business development.
  • Adept in the needed MS Office systems, good interpersonal relationship, oral and written communication skills
  • Skills: Analytics, Market Research, Customer Relationship Management (CRM) and Loyalty

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