Business Development Officer
3 days ago
We are looking for a motivated and relationship-driven Business Development Officer who will lead the growth of our affiliate and community partnership network to promote our OFW loan products. This role is ideal for someone with experience in digital marketing, partnerships, and performance-based programs—especially those who enjoy connecting with influencers, organizations, and OFW communities.
Key Responsibilities
1. Affiliate Recruitment & Onboarding
- Identify, evaluate, and recruit potential affiliate partners such as OFW influencers, bloggers, financial advisors, remittance partners, and organizations.
- Research and explore new partnership opportunities to drive business growth.
- Propose commission structures, incentives, and promotional programs; gather necessary data for approval and implement once approved.
- Facilitate onboarding through presentations, trainings, marketing materials, and referral tracking tools.
- Conduct market research on potential and existing affiliate partners.
- Execute data-driven affiliate and partnership marketing campaigns to increase leads and conversions.
- Collaborate with the marketing team to develop assets for affiliates (social media posts, email templates, ad materials, etc.).
- Build and maintain strong, long-term relationships with affiliate partners to maximize productivity and performance.
- Use tracking platforms and analytics tools to monitor metrics such as CTR, conversion rates, and cost per acquisition.
- Prepare and present monthly performance reports with insights and recommendations.
Qualifications
- Bachelor's degree in Business Management, Marketing, Communications, or a related field.
- At least 2 years of experience in affiliate marketing, partnerships, business development, or loan consultancy (experience in financial services or fintech is a plus).
- Strong presentation, communication, negotiation, and relationship-building skills.
- Proven ability to design and implement strategic marketing or partnership programs.
- Knowledge of social media platforms and digital marketing tools is essential.
- Experience working with OFW communities, influencers, or fintech companies is an advantage but not required.
- Willing to do fieldwork and partner visits as needed.
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