B2B Lead Generation Specialist

21 hours ago

Pasig, National Capital Region, Philippines Eastvantage Business Solutions Inc. Full time $90,000 - $120,000 per year

About the Role:

We are seeking a results-driven Lead Generation Specialist to accelerate our growth in the Canadian market for SAP SuccessFactors. The ideal candidate is a proactive professional skilled at sourcing, engaging, and qualifying leads across diverse industries, using both established and modern techniques. Your expertise in CRM platforms and data analytics will be pivotal in driving our outreach and refining our pipeline.

Job Responsibilities:

  • Comprehensive Lead Generation: Plan and execute targeted lead generation campaigns to increase our brand presence and pipeline for SAP SuccessFactors across Canada.

  • Prospecting & Outreach: Identify, research, and engage qualified prospects using a mix of channels including LinkedIn, email, telemarketing, and innovative AI-powered outreach tools.

  • Multi-Industry Engagement: Build and nurture relationships with decision-makers and influencers in varied sectors, tailoring messaging to address unique pain points and opportunities.

  • CRM & Analytics: Leverage CRM tools such as Salesforce or HubSpot to manage leads, track engagement, and provide actionable insights to the team. Analyze campaign performance and optimize outreach strategies based on data-driven findings.

  • Collaboration: Work closely with sales and marketing teams to align lead generation efforts with broader go-to-market strategies and ensure smooth handoff of qualified leads.

  • Market Intelligence: Stay updated on industry trends, competitor activity, and the evolving HR technology landscape to refine targeting and messaging.

Qualifications:

  • Minimum 3 years of proven experience in lead generation or business development, ideally within the Canadian B2B market.

  • Demonstrated ability to research, identify, and engage qualified leads through a blend of traditional and digital channels.

  • Strong proficiency in CRM platforms such as Salesforce or HubSpot, with a track record of delivering clear, actionable analytics.

  • Experience with innovative outreach tactics, including AI or automation-driven lead generation tools.

  • Excellent communication, interpersonal, and organizational skills.

  • Familiarity with SAP SuccessFactors or similar HR technology solutions is highly desirable.

  • Self-motivated, results-oriented, and adaptable to a fast-paced environment.

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