
Lead Generation Specialist
24 hours ago
Key responsibilities
· Cold Calling and Outreach
o Engage potential customers through cold calls, emails, and other outreach methods to generate leads.
o Schedule appointments or demonstrations with decision-makers based on identified business opportunities.
· Lead Qualification and Follow-Up
o Evaluate and qualify leads to determine their fit with the client's offerings.
o Maintain consistent follow-up with prospects to nurture relationships and drive conversions.
· Data Management and Research
o Conduct research to identify potential customer segments and gather relevant information for targeting.
o Ensure customer databases are accurate and updated through data mining and cleansing.
· Utilization of Tools and Platforms
o Leverage tools such as LinkedIn and other CRM platforms for lead generation and engagement.
o Adapt to new tools and technologies introduced for improving lead generation processes.
Qualifications & Desired Skills
· Lead Generation Specialist Qualifications:
· At least 6 months of experience in cold calling, lead generation, telemarketing, telesales, or appointment setting.
· Proficiency in MS Office applications, including Word, Excel, and Outlook.
· Experience with LinkedIn and other CRM platforms for networking and lead generation.
· Skillset:
· Strong communication skills, both verbal and written, with the ability to effectively engage prospects.
· Excellent interpersonal skills to build rapport and nurture relationships with potential customers.
· Ability to articulate a value proposition clearly and persuasively.
· Strong research and data organization skills to maintain accurate and updated customer information.
· Adaptability to new tools, software, and processes.
· High attention to detail and organizational skills to manage multiple tasks and leads simultaneously.
· Self-motivated and results-oriented, with the ability to meet or exceed lead generation targets.
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