
Key Account Manager
4 days ago
Qualifications:
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Seeking candidates with 3-5 years of sales experience in the consumer goods industry, preferably handling Modern Trade Accounts, preferably SM Account
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Proficient in managing key accounts, specifically in the Modern Trade channel.
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Excellent in Microsoft Excel & PowerPoint
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Can drive an automatic car and is willing to travel and conduct fieldwork.
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Must be from GMA or Nearby Areas
1. Distribution Management:
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Conduct regular store visits to key accounts, maintaining high merchandising and trade compliance standards
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Maintain strong relationships with key accounts to optimize distribution efficiency and ensure successful product launches.
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Collaborate with the Sales Admin Group for timely and accurate booking order encoding.
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Coordinate with the CSG or Branch Manager on order delivery dates, ensuring effective distribution management.
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Execute strategic distribution plans with key accounts to optimize product placement and enhance market presence.
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Analyze distribution metrics to identify opportunities for improvement and efficiency in key account management
2. Key Accounts Management and Development:
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Develop and execute strategic account plans to optimize distribution efficiency, maximize sales potential, and achieve mutually beneficial goals.
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Collaborate with key accounts in selling new SKUs from partner principals, contributing to the diversification of product offerings.
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Analyze key account data and market trends to identify growth opportunities, recommend innovative programs, and implement strategic distribution plans.
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Maintain strong trade relations, cultivating partnerships to secure additional distribution channels and market presence.
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Implement trade initiatives and promotional activities to stimulate sales and capture new market segments.
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Address trade challenges and identify business opportunities for key accounts, recommending and implementing programs that maximize sales and profitability.
3. Accounts Receivable Management:
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Review official, highlighting their significance as official and accountable documents.
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Achieves observance of OR Remittance Policy, validating deductions and verifying data accuracy.
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Implements Promotion with Purchase (PWP), ensuring strategically aligned trade promo spends.
4. Inventory and Bad Order Management:
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Coordinate trade returns/bad orders pick-up from outlets, maintaining effective relations with accounts.
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Plan and schedule regular clean-ups of FC (hanging balances) and the previous year's HD, optimizing distribution efficiency.
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Provide necessary documents for clean-up drives, ensuring accurate assessments and reconciliation.
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Implement and enforce the Bad Order Policy to keep trade BO returns within acceptable levels defined by company standards.
5. Trade Marketing:
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Formulate and implement all-encompassing trade marketing strategies to boost brand visibility and drive sales growth.
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Collaborate with key accounts and distributors to implement effective in-store promotions and merchandising initiatives.
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Analyze market data and consumer insights to identify opportunities for impactful trade marketing campaigns.
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Work closely with the marketing team to align trade marketing activities with overall brand strategies.
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Monitor and evaluate the effectiveness of trade marketing programs, making data-driven adjustments as needed.
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Coordinate with cross-functional teams to ensure seamless execution of trade marketing initiatives
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