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Channel Development Specialist
2 weeks ago
The role of the Channel Development Specialist at Biocostech Philippines Corporation involves leading the strategic development and growth of skincare and dietary supplement products within key distribution channels and categories.
Key Responsibilities:
- Develop and implement channel-specific strategies for skincare and supplements to maximize product visibility and sales across various distribution channels.
- Identify and evaluate new distribution opportunities and partnerships to strengthen market presence.
- Monitor channel performance, analyzing sales data and market trends to optimize strategies and meet growth targets.
Category Management:
- Conduct market research to understand trends, consumer preferences, and competitive dynamics within the skincare and supplements categories.
- Develop and execute comprehensive category plans that align with overall company objectives and drive category growth.
- Collaborate with product development teams to ensure offerings meet market demands and consumer needs.
Sales and Marketing Collaboration:
- Partner with sales teams to develop and implement promotional strategies for skincare and supplements.
- Collaborate with marketing teams to create impactful campaigns, product positioning, and messaging tailored to different channels and target audiences.
- Manage demand forecasting and product ordering in coordination with sales, product, and supply chain departments.
Data Analysis and Reporting:
- Analyze sales performance, market trends, and category metrics to inform strategic decisions and monitor progress.
- Prepare regular reports on category performance, including sales growth, profitability, and market share, providing actionable insights and recommendations.
- Utilize data to refine strategies, address challenges, and drive continuous improvement.
Candidate Requirements:
- Bachelor's/College Degree, Post Graduate Diploma, or Master's Degree in Business Studies/Administration/Management, Marketing, or a related field.
- At least five (5) years of experience in channel management, category management, or a related role within the FMCG sector.
- Preferably with experience in skincare and years of experience in Key Account Management (Sales).
