Emerging Channels Development Lead

5 days ago


Makati City, National Capital Region, Philippines Merck Full time

Job Description

Scope of Responsibilities:

The role will lead, identify and build opportunities from new customer segments in emerging channels to accelerate consumer activation and broaden access points for vaccination.

Team Management

  • Lead and manage the Key Account Managers for emerging channels (may or may not include Consumer Activation Lead)
  • Recommends the right GTM and KPIs to accelerate realization of growth opportunities.

Project Management

  • Lead project teams in developing and implementing channel programs

Data and Analytics

  • Makes meaning of internal and external information and data in relation to business channels in support of strategic approaches.
  • Monitor the actual feasibility of potential business channels/ looking into commercial, operational and financial viability

Job Qualifications:

  • Bachelor's or Master's degree in related disciplines e.g. Business Administration, Marketing
  • More than 5 years experience in related industries; experience in the consumer industry is a plus
  • At least 3 years of relevant experience in leading emerging channels, New Business Development and Consumer Activation
  • Excellent in interpersonal communication skills and with proven ability to influence stakeholders
  • Capability in the effective digital consumer promotions driving activation in various channels is a plus
  • Business analytics and data driven
  • Understands the value of consumer activation
  • Strong leader and a team player
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