Emerging Channels Development Lead
5 days ago
Job Description
Scope of Responsibilities:
The role will lead, identify and build opportunities from new customer segments in emerging channels to accelerate consumer activation and broaden access points for vaccination.
Team Management
- Lead and manage the Key Account Managers for emerging channels (may or may not include Consumer Activation Lead)
- Recommends the right GTM and KPIs to accelerate realization of growth opportunities.
Project Management
- Lead project teams in developing and implementing channel programs
Data and Analytics
- Makes meaning of internal and external information and data in relation to business channels in support of strategic approaches.
- Monitor the actual feasibility of potential business channels/ looking into commercial, operational and financial viability
Job Qualifications:
- Bachelor's or Master's degree in related disciplines e.g. Business Administration, Marketing
- More than 5 years experience in related industries; experience in the consumer industry is a plus
- At least 3 years of relevant experience in leading emerging channels, New Business Development and Consumer Activation
- Excellent in interpersonal communication skills and with proven ability to influence stakeholders
- Capability in the effective digital consumer promotions driving activation in various channels is a plus
- Business analytics and data driven
- Understands the value of consumer activation
- Strong leader and a team player
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