Category and Channel Development Assistant Manager

2 weeks ago

Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time

Job Summary:To play a key role in achieving company sales targets & channel growth through developing & implementing BTL strategies within brand guidelines as well as customers' & shoppers' expectations.Job Responsibilities:- Develop & recommend multiple channel strategies in line with company and brand development.- Develop focused trade strategies for specific accounts and trade channels. Ensure these strategies are in tandem with brand positioning and the potential of the accounts/channels.- Category analysis and data analytics using available data to identify distribution gaps, and channel development opportunities in the assigned categories/brand portfolio.- Ensure full understanding of changing trade dynamics and development in the retail industry, to recommend effective channel & sales strategies that will give the Company a competitive edge.- Design and monitor a competitive activity feedback report to track the frequency and types of promotions taking place in the various trade sectors, documenting such activities for analysis, reporting, and future referencing purposes.- Keep track, analyze, and evaluate accounts' profitability. Identify customers who do not meet the Company's guidelines and recommend action to improve the level of requirements.- Monitor and evaluate the effectiveness of trade promotions and in-store promotions to determine whether these meet the company's objectives.- Interact with Marketing regarding deadlines / lead time required for promotions, pack/price changes, new products, etc to ensure effective implementation by the sales force.- Design and implement price surveys on selected brands to track and graph trends over periods of time, for purposes of recommending pricing strategies based on information received.- To ascertain new product launches, distribution tracking, secondary displays, planograms, etc.- Lead pre-deployment activity guidelines for merchandising/brand ambassadors.- Coordinate with cross-functional departments as necessary to gain information and insights, as well as achieve results that are aligned with corporate and functional objectives.Conduct market visits.- Ad hoc tasks assigned by the Manager.- Perform other services for Biocostech Philippines Corporation its affiliates and its subsidiaries.Job Requirements:- Candidate must possess at least a Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.- With at least three (3) relevant years of experience in sales, trade, and category experience in the FMCG market.- Proven track record in category and space management skills.- Strong analytical skills with the ability to interpret data and generate actionable insights.- Excellent negotiation, communication, and interpersonal skills.- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with data analysis tools.- A good team player.

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