Category and Channel Development Manager

3 days ago

Mandaluyong City, National Capital Region, Philippines Biocostech Philippines Corporation Full time
Job Summary:

The Channel and Category Development Manager will oversee the strategic development and growth of skincare and dietary supplement products within key distribution channels and categories. This role involves developing channel strategies, managing category performance, demand management, and collaborating with cross-functional teams to drive market share and product success in the FMCG sector.

Key Responsibilities:

Channel Strategy Development:

- Create and implement channel-specific strategies for skincare and supplements to maximize product visibility and sales across various distribution channels (e.g., supermarkets, health & beauty, pharmacy, and e-commerce platforms).
- Identify and evaluate new distribution opportunities and partnerships to enhance market presence.
- Monitor channel performance, analyzing sales data and market trends to optimize strategies and achieve growth targets.

Category Management:

- Conduct market research to understand trends, consumer preferences, and competitive dynamics in both the skincare and supplements categories.
- Develop and execute comprehensive category plans that align with overall company objectives and drive category growth.
- Collaborate with product development teams to ensure offerings meet market demands and consumer needs.

Sales and Marketing Collaboration:

- Partner with sales teams to develop and implement promotional strategies and initiatives for skincare and supplements.
- Work closely with marketing teams to create impactful campaigns, product positioning, and messaging tailored to different channels and target audiences.
- Manages overall demand forecasting and ordering of products in coordination with sales, product and supply chain department.
- Ensuring healthy stock level and managing timeliness of stock arrival in the Philippines.

Data Analysis and Reporting:

- Analyze sales performance, market trends, and category metrics to inform strategic decisions and track progress.
- Prepare regular reports on category performance, including sales growth, profitability, and market share, providing actionable insights - and recommendations.
- Utilize data to refine strategies, address challenges, and drive continuous improvement.

Customer and Vendor Relationship Management:

- Build and maintain strong relationships with key retailers, distributors, and business partners.
- Negotiate terms and agreements with channel partners to secure optimal product placement and promotional support.
- Address any issues or concerns from partners promptly and professionally, ensuring a high level of customer satisfaction.

Innovation and Trend Monitoring:

- Stay informed about industry trends, emerging technologies, and consumer behavior related to skincare and dietary supplements.
- Identify opportunities for product innovation and development based on market insights and consumer feedback.
- Monitor competitor activities and adjust strategies to maintain a competitive edge.

Demand Forecasting:

- Manages overall demand forecasting and ordering of products in coordination with sales, product, and supply chain departments.
- Ensuring healthy stock level and managing timeliness of stock arrival in the Philippines.

Job Qualifications:

- Candidate must possess at least a Bachelor's/College Degree, Post Graduate Diploma/Master's Degree in Business Studies/Administration/Management, Marketing, or equivalent.
- With five (5) or more years of experience in channel management, category management, or a related role within the FMCG sector.
- Preferably with experience in Skincare, and with at least two (2) years of experience in Key Account Management (Sales).
- Understanding skincare, including consumer behavior and regulatory considerations is highly preferred.
- Proven track record of developing and executing successful channel and category strategies.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent negotiation, communication, and interpersonal skills.
- Ability to collaborate effectively with cross-functional teams and manage multiple projects concurrently.
- Proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and experience with data analysis tools.

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