Trade Channel Growth Manager

2 days ago


Taguig, National Capital Region, Philippines Aboitiz Foods Full time

Aboitiz Foods, an integrated regional food and agribusiness company, is dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility.

We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we shape the future of food in Asia and build a culture where, together, we nourish the future.

About the Role

The Channel Lead role is responsible for developing the category route-to-market strategy: analyzing, understanding, driving, and creating new avenues for sales growth, and new opportunities for making available the category's brands, products, and services to customers/shoppers/consumers.

Key Responsibilities
  • Lead growth strategy development for trade channels and routes-to-market for the company's brands and products.
  • Set guidance for field sales and retail operations teams to execute the marketing strategy and programs in the trade channels and the route-to-market.
  • Set volume forecast, volume allocation plans, and pricing execution detail for the sales team, as aligned with the brand marketing team.


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