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Trade Marketing Executive

2 weeks ago

Taguig, National Capital Region, Philippines DKSH Group Full time
Job Description

We are seeking a highly skilled Trade Marketing Executive to join our team at DKSH Group. As a key member of our marketing department, you will be responsible for developing and implementing effective trade marketing strategies to drive business growth.

Your primary objective will be to work closely with stakeholders across the organization to deliver successful projects that meet customer needs. This includes planning and executing channel marketing support, tracking actual trade spend against budgets, and reporting progress.

  • Develop and implement trade marketing plans for relevant channels and product categories to achieve defined business objectives.
  • Conduct market research on market trends, consumer behavior, competitor information, and provide analysis as inputs to marketing plans.
  • Track monthly actual trade spend against sales and analyze return on investment of each trade activity.

You will also be responsible for executing and tracking below-the-line marketing campaigns and go-to-market activities, including in-store promotional initiatives. Additionally, you will provide sales and trade spend analysis by channels, product categories, and supervise feedback gathering from various sources on trade marketing plans effectiveness.