Trade Marketing Manager

3 days ago

Taguig, National Capital Region, Philippines Aboitiz Foods Full time

Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia's growth from mill to meal.

We are constantly improving and optimizing our processes by integrating the value chain around Asia. We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation, we devote ourselves to serving you better.

At Aboitiz Foods, we embrace change and inspire innovation, leading the way in food and agribusiness solutions. Join us as we shape the future of food in Asia and build a culture where, together, we nourish the future.

The Trade Marketing Manager is a senior manager role that leads the trade channel marketing (Trade Marketing) group. It is responsible for driving the category's trade channels growth strategy, and for supporting the achievement of this growth strategy via collaboration activities with other functions, most especially the brand category marketing and field sales functions.

This role works closely with the brand category marketing teams and the field sales teams, to undertake the critical operations that translate brand and category marketing strategies and plans into detailed operational activities and guidelines, for effective and optimized execution across the various sales channels.

It is responsible for developing the category route-to-market strategy: analyzing, understanding, and creating new avenues for sales growth, and new opportunities for making available the category's brands, products, and services to customers/shoppers/ consumers.

It works hand-in-hand with the marketing team to support the growth of brands and products by co-developing, and then deploying and measuring the effectiveness of, sales and marketing programs, including strategies and execution for promotions, merchandising, and point-of-sale activities and marketing materials.

It delivers timely and relevant analyses of sales information and channel analytics: in projections and in performance, for the sales and marketing teams, finance and supply chain, and the rest of the organization, for effective business decision-making.

Trade Channel Marketing is central to the Marketing-Sales Operations Management (MSOM) function, and serves as a crucial bridge between the brand category marketing and selling teams, most especially in the areas of sales channels growth, portfolio distribution and availability, price execution and monitoring, sales forecasting, marketing activation, merchandising and promotions, marketing and sales operations support, sales and offtake information and analyses, and business management.

Key Responsibilities:

  • Lead growth strategy development for trade channels and routes-to-market for the company's brands and products.
  • Set guidance for field sales and retail operations teams to execute the marketing strategy and programs in the trade channels and the route-to-market; including portfolio deployment, retail standards setting, and pricing.
  • Set volume forecast, volume allocation plans and pricing execution detail for the sales team, as aligned with the brand marketing team.
  • Co-develop marketing activities and programs with the brand category marketing team for deployment into trade channels and routes-to-market.
  • Co-develop and deploy brand merchandising strategy and materials, as aligned with the brand marketing team, into trade channels and point-of-sale.
  • Support the execution of marketing strategies and programs into the market and channels.
  • Monitor sales and offtake performance of brands and products by trade channel and routes-to-market.
  • Provide sales and trade channel information such as brand product sales, offtake, and inventory levels, to the sales and marketing team.
  • Report competitor activities, such as pricing and promotions to the sales and marketing team.
  • Team Development (management and growth of direct reports and their team members)
  • Team Engagement (collaboration and assistance to team members outside of direct responsibilities)
  • Performs other ad-hoc deliverables as may be assigned by the team leader.
Qualifications
  • College graduate from any degree
  • 10-15 years experience in trade marketing
  • Background in fresh meat industry and/or processed food a strong plus
  • Background in retail marketing operations helpful
  • Must be adept in trade marketing: trade channel development, promo and merchandising operations, sales and marketing operations. Experience in both marketing and sales functions highly desirable.
  • Excellent analytical, mathematical and strategic thinking skills
  • Digital native (Spreadsheets, Presentations, Word Processing, Cloud Sharing Platforms)
  • Self-motivated, proactive and assertive
  • Biased towards action and results
  • Strong interpersonal and team leadership and collaboration skills
  • Strong coaching skills
  • Systematic, organized and keen on details
#J-18808-Ljbffr

  • Trade Facilitation Coordinator

    1 day ago

    Taguig, National Capital Region, Philippines Korea Trade Center (KOTRA) Manila Full time

    Job Brief:The Marketing and Research Specialist at the Korea Trade Center Manila is responsible for facilitating trade between Korean companies and the Philippine market. The successful candidate will conduct market research, prepare statistic reports, and connect local buyers to Korean companies. If you have a strong background in Marketing, Research, or...

  • International Trade Liaison Specialist

    1 day ago

    Taguig, National Capital Region, Philippines Korea Trade Center (KOTRA) Manila Full time

    Company Overview:The Korea Trade Center Manila aims to enhance trade relationships between Korean companies and the Philippine market.Job Summary:We are seeking a highly skilled Marketing and Research Specialist to assist our clients in networking with Philippine companies and government organizations. The successful candidate will conduct market research,...

  • Channel and Trade Marketing Manager

    7 days ago

    Taguig, National Capital Region, Philippines DKSH Group Full time

    Key ResponsibilitiesAs a Channel and Trade Marketing Manager at DKSH Group, your key responsibilities will include:Developing and implementing effective trade marketing strategies to drive business growth.Working closely with stakeholders across the organization to deliver successful projects that meet customer needs.Planning and executing channel marketing...

  • Executive Trade Marketing

    7 days ago

    Taguig, National Capital Region, Philippines DKSH Group Full time

    Title: Executive Trade MarketingLocation: Taguig, PH, PHGlobal Business Unit: HECJob Function: SalesRequisition Number: 165677Job Summary:Lead and work closely with different stakeholders in purpose to deliver different projects. Accountable for strategically planning and implementing channel marketing support, including tracking of actual trade spend...

  • Senior Trade Marketing Manager

    2 days ago

    Taguig, National Capital Region, Philippines Aboitiz Foods Full time

    About the RoleLead growth strategy development for trade channels and routes-to-market for the company's brands and products.Set guidance for field sales and retail operations teams to execute the marketing strategy and programs in the trade channels and the route-to-market; including portfolio deployment, retail standards setting, and pricing.This role...

  • Trade Marketing Executive

    7 days ago

    Taguig, National Capital Region, Philippines DKSH Group Full time

    Job DescriptionWe are seeking a highly skilled Trade Marketing Executive to join our team at DKSH Group. As a key member of our marketing department, you will be responsible for developing and implementing effective trade marketing strategies to drive business growth.Your primary objective will be to work closely with stakeholders across the organization to...

  • Trade Marketing Manager

    2 days ago

    Taguig, National Capital Region, Philippines Globe Telecom, Inc. Full time

    time left to apply End Date: February 28, 2025 (30+ days left to apply)job requisition id R0000014977At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.Job DescriptionDevelop a trade marketing strategy to...

  • Trade Marketing Executive

    4 days ago

    Taguig, National Capital Region, Philippines Unilever Full time

    Role OverviewThe Trade Marketing Executive will lead field execution teams to ensure perfect basics, efficient store operations, and category-growing initiatives to win in the customer via cross-functional engagement and stakeholder management.A bachelor's degree holder with up to 2 years of experience in Sales, Account Management or Distributive Trade is...

  • Global Market Research Analyst

    1 day ago

    Taguig, National Capital Region, Philippines Korea Trade Center (KOTRA) Manila Full time

    Role and Responsibilities:The Marketing and Research Specialist at the Korea Trade Center Manila is responsible for conducting market research, preparing statistic reports, and verifying company legitimacy. The successful candidate will also connect local buyers to Korean companies and provide assistance to Korean clients. If you have a strong background in...

  • Marketing and Research Specialist

    1 day ago

    Taguig, National Capital Region, Philippines Korea Trade Center (KOTRA) Manila Full time

    MAIN DUTIESThe Marketing and Research Specialist shall assist Korean companies in networking with Philippine companies and government organizations through various activities including but not limited to:Conduct market research on a particular product and industry to help the Korean companies understand the Philippine market.Prepare statistic report on trade...

  • Marketing and Business Development Expert

    1 day ago

    Taguig, National Capital Region, Philippines Korea Trade Center (KOTRA) Manila Full time

    Job Description:The Marketing and Research Specialist plays a crucial role in facilitating trade between Korean companies and the Philippine market. This position requires excellent research skills, attention to detail, and proficiency in English. If you have a strong background in Marketing, Research, or International Trade, we encourage you to apply.Key...

  • Global Trade Marketing Specialist

    7 days ago

    Taguig, National Capital Region, Philippines DKSH Group Full time

    RequirementsTo be successful as a Trade Marketing Executive at DKSH Group, you will need:A good working knowledge and understanding of the business and industry, including product categories and channels.Demonstrated experience in marketing planning, market research, and demand forecasting.Developing and implementing trade marketing plans for relevant...

  • Executive Trade and Channel Marketing

    7 days ago

    Taguig, National Capital Region, Philippines DKSH Group Full time

    About the RoleThis is an exciting opportunity to join our team as a Global Trade Marketing Specialist at DKSH Group. As a key member of our marketing department, you will be responsible for developing and implementing effective trade marketing strategies to drive business growth.Your primary objective will be to work closely with stakeholders across the...

  • Modern Trade Marketing Associate Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines Coca-Cola Europacific Aboitiz Philippines Full time

    Modern Trade Marketing Associate ManagerNegotiableOn-site - Taguig 3-5 Yrs Exp Bachelor Full-timeJob DescriptionDescriptionJob Title: Modern Trade Marketing Associate ManagerReporting Relationships:Reporting to: Modern Trade Marketing ManagerNumber of Direct Reports: 2At Coca-Cola Europacific Aboitiz Philippines, we are driven by our purpose to Refresh the...

  • Trade Channel Manager

    3 days ago

    Taguig, National Capital Region, Philippines Aboitiz Foods Full time

    Aboitiz Foods is an integrated regional food and agribusiness company dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility. Through the collective strengths of our subsidiaries, Pilmico and Gold Coin, we believe in sustainably feeding Asia's growth from mill to meal.We are...

  • Trade CX Retention Manager

    2 weeks ago

    Taguig, National Capital Region, Philippines JTI Full time

    At JTI we celebrate differences, and everyone truly belongs. 46,000 people from all over the world are continuously building their unique success story with us. 83% of employees feel happy working at JTI.To make a difference with us, all you need to do is bring your human best.Reporting to: Trade CX Oversight ManagerDuty Post: Taguig CityApplication...

  • Trade Account Manager

    5 days ago

    Taguig, National Capital Region, Philippines Kimberly-Clark Corporation Full time

    Why Work for Us?We offer a competitive compensation package, including a comprehensive benefits program and opportunities for professional growth and development. Our company culture is built on values of innovation, inclusivity, and collaboration, and we're committed to creating a positive and supportive work environment.About the RoleThe Trade Account...

  • Trade Channel Growth Manager

    2 days ago

    Taguig, National Capital Region, Philippines Aboitiz Foods Full time

    Aboitiz Foods, an integrated regional food and agribusiness company, is dedicated to creating a high-performance culture anchored on our time-honored values of Integrity, Teamwork, Innovation, and Responsibility.We leverage our sector expertise and capabilities to deliver quality every time. With our world-class technology and culture of constant innovation,...

  • Sales and Marketing Specialist

    12 hours ago

    Taguig, National Capital Region, Philippines Chenyang Group International Trade Corp Full time

    Job SummaryChenyang Group International Trade Corp Seeks Sales ExecutiveWe are a leading international trade company seeking an experienced Sales Executive to join our team. As a Sales Executive, you will be responsible for generating sales revenue by selling trucks or heavy equipment to clients.Key ResponsibilitiesYour key responsibilities will...

  • Trade Compliance

    2 weeks ago

    Taguig, National Capital Region, Philippines Dell GmbH Full time

    Trade Compliance Senior AdvisorGlobal import-export in the world of ground-breaking technology is a complicated business. It takes real attention to detail to comply with all U.S. and regional import and export regulations. Our Global Trade Compliance provides trade compliance support for end-to-end order management and delivery processes, including...