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Channel and Trade Marketing Manager

2 weeks ago

Taguig, National Capital Region, Philippines DKSH Group Full time
Key Responsibilities

As a Channel and Trade Marketing Manager at DKSH Group, your key responsibilities will include:

Developing and implementing effective trade marketing strategies to drive business growth.

Working closely with stakeholders across the organization to deliver successful projects that meet customer needs.

  • Planning and executing channel marketing support, tracking actual trade spend against budgets, and reporting progress.
  • Conducting market research on market trends, consumer behavior, competitor information, and providing analysis as inputs to marketing plans.
  • Tracking monthly actual trade spend against sales and analyzing return on investment of each trade activity.

You will also be responsible for executing and tracking below-the-line marketing campaigns and go-to-market activities, including in-store promotional initiatives. Additionally, you will provide sales and trade spend analysis by channels, product categories, and supervise feedback gathering from various sources on trade marketing plans effectiveness.