Assistant Brand Manager

4 days ago

Manila, National Capital Region, Philippines Emperador Distillers, Inc. (EDI) Full time

Job Purpose:

The overall role of brand management is to create consumer demand. They are responsible for formulating the brand's long-term strategy and developing and executing marketing plans. They define the brand's pricing, packaging, trade merchandising, advertising and promotions strategies and allocate the budget accordingly. They execute marketing initiatives in support of long-term strategies through leadership of cross functional business teams and are accountable for delivering the brand's profit, volume and market share objectives.

Duties:

  1. Assists in developing and executing comprehensive marketing plans, strategies and initiatives as well as the disciplined tracking of their progress and associated expenses.
  2. Actively seeks consumer and shopper understanding and insights that define the brand's core consumer needs, attitudes and values in order for them to have stronger and more impactful brand experiences
  3. Tracks and analyzes the impact of brand and competitor products, pricing, placement, proposition, packaging and promotion strategies relative to the market
  4. Develops reports and analyses brand initiatives, sales performance, competitive information, and market trends to enhance the brand's equity, marketplace performance and competitiveness
  5. Aligns cross-functional project teams and ensures on time and in full delivery of logistics, sales and marketing requirements to insure brand competitiveness and market success
  6. Works proactively with the sales group to identify and develop programs to generate sustainable sales and proper alignment with existing marketing plans
  7. Reviews channel and customer-specific point-of-purchase trade plans and provides feedback and recommendations on the consistency of projects with the overall brand strategy and vision
  8. Participates and provides input regarding strategic marketing discussions and planning sessions based on consumer insights and field analysis
  9. Collaborates and builds amazing relationships with key external (3rd party agencies, business partners) and internal stakeholders to advance the brand's marketplace performanceResponsibilities:
    1. Responsible for implementing the day-day activities associated to all marketing efforts, including, project management, cross-functional implementation, brand performance tracking and sales forecasting
    2. Participates in the marketing plan development and execution of the brand as well as the management and tracking of its advertising and promotional budget
    3. Responsible for being the most knowledgeable resource in the company in relation to all brand related initiatives, operations and performance tracking

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