Brand and Marketing Manager

2 weeks ago


Manila, National Capital Region, Philippines John Clements Consultants, Inc. Full time

About the job: The Brand Marketing Manager is responsible for developing and implementing strategic marketing initiatives to build and enhance the company's brand identity, awareness, and reputation. This role involves leading cross-functional teams to create compelling brand messaging, design impactful marketing campaigns, and drive brand engagement across various channels. The Brand Marketing Manager will oversee brand positioning, messaging, and visual identity to ensure consistency and alignment with the company's values and objectives. Additionally, this role requires a deep understanding of consumer behavior, market trends, and competitive landscape to drive brand growth and market share.

Job Qualifications

1. Education:
- Bachelor's degree in Marketing, Business, Communications, or a related field.

2. Experience:
- Minimum of 3 years of experience in brand marketing or related roles.
- Proven track record of developing and implementing successful brand strategies and marketing campaigns.
- Experience leading cross-functional teams and managing multiple projects simultaneously.

3. Skills:
- Strong understanding of brand development and multi-channel marketing concepts.
- Proficiency in market research and analysis to understand consumer behavior, market trends, and the competitive landscape.
- Excellent communication and presentation skills, with the ability to craft compelling brand messaging and deliver it effectively.
- Strong project management skills, with attention to detail and ability to meet deadlines.
- Creative thinking and problem-solving skills.
- Proficiency in digital marketing tools and platforms, including social media, email marketing, and analytics.

4. Personal Attributes:
- Strategic thinker with a proactive approach to brand development.
- Ability to work collaboratively with cross-functional teams and stakeholders.
- Strong leadership and team management skills.
- Adaptable and flexible, with the ability to thrive in a fast-paced and dynamic environment.
- Passion for building and enhancing brand identity and reputation.


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