Senior Marketing Specialist

3 days ago

Dumaguete, Central Visayas, Philippines Wrkpod Full time ₱360,000 - ₱720,000 per year

Job Qualifications/Requirements

  • 8–10 years' experience in marketing, with strong exposure to digital and campaign management.
  • Experience managing agencies (SEO, SEM, media buying, PR).
  • Proven ability to deliver measurable ROI across campaigns.
  • Strong skills in graphic design (Adobe Creative Suite, Canva) and ability to step in hands-on.
  • Familiarity with video editing software (Premiere Pro, Final Cut, or similar).
  • CRM experience (ActiveCampaign preferred).
  • Excellent organisational skills and the ability to self-direct with minimal oversight.
  • Fluent English communication (written and spoken).
  • Qualification in Marketing, Communications, or related field preferred but not essential.

Job Responsibilities

  • Campaign Management:

● Plan, execute, and optimise campaigns across digital, email, paid media, and social.

● Drive SEO/SEM strategy and manage external agencies as needed.

● Ensure website, lead magnets, and funnels are conversion-optimised.

  • Creative & Design:

● Oversee asset creation, supported by our in-house designer and video editor.

● Step in when needed to design PDFs, slide decks, ads, or other campaign collateral.

● (Bonus) Basic video editing and motion graphics a plus.

  • Reporting & Optimisation:

● Track KPIs and ROI across campaigns, reporting directly to the CEO and Marketing Lead.

● Use analytics to make data-driven recommendations.

● Identify opportunities to expand reach, improve engagement, and maximise results.

  • Collaboration:

● Work side-by-side with our Marketing Lead (part-time) to align strategy.

● Partner with Sales and Operations teams to support pipeline and event goals.

● Support the CEO with collateral for conferences, events, and thought leadership.

Job Type: Full-time

Pay: Php40, Php60,000.00 per month

Work Location: In person

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