Senior Social Media Strategist

1 day ago

Manila, National Capital Region, Philippines Gratitude Inc Full time ₱600,000 - ₱900,000 per year

Senior Social Media Strategist (Assistant Manager Level – Individual Contributor)

Location: EDSA Greenfield / Work from Home

Shift: Night Shift

Salary: ₱65,000

About the Role

We're looking for a Senior Social Media Strategist to lead high-impact initiatives in social selling, thought leadership, and executive personal branding for senior leaders in a global professional services (BPO) environment.

You'll drive engagement with enterprise and upper mid-market decision-makers—think CFOs, CIOs, CHROs, and customer experience heads—through powerful, data-driven social media strategies that elevate brand credibility and business growth.


What You'll Do

Social Selling & Executive Thought Leadership

* Build and execute social selling strategies that foster genuine B2B relationships.

* Craft thought leadership content that resonates with senior enterprise decision-makers.

* Coach executives on engagement best practices and community building.

Personal Brand Development

* Define and shape personal brand narratives for senior executives.

* Maintain a consistent, high-quality stream of LinkedIn content—posts, articles, and multimedia.

* Ensure every piece of content aligns with leadership tone, expertise, and organizational values.

Content Creation & Curation

* Write, edit, and optimize organic and paid social content (posts, videos, infographics).

* Curate relevant industry insights to enhance credibility and engagement.

* Monitor interactions and recommend engagement tactics for ongoing relationship building.

Audience Engagement & Growth

* Identify and engage with B2B decision-makers and influencers on LinkedIn.

* Use analytics to refine targeting, improve engagement, and measure ROI.

Platform Management & Optimization

* Stay ahead of social media trends, tools, and algorithms.

* Manage LinkedIn Sales Navigator and optimize social selling campaigns.

* Leverage analytics tools for continuous performance improvement.

Collaboration & Training

* Partner with marketing, communications, and sales teams for aligned messaging.

* Train and guide leaders on effective social media habits and storytelling.

* Act as a trusted advisor for executive content strategy and engagement growth.


What We're Looking For

Education: Bachelor's degree in Communications, Public Relations, Journalism, or a related field.

Experience:

* At least 7 years in social media strategy, PR, or corporate communications.

* Proven experience with the U.S. market and B2B social strategies.

* Strong understanding of the U.S. media and digital landscape.

* Prior exposure to professional services, tech, or BPO industries is a plus.

* Hands-on expertise in tools like LinkedIn Sales Navigator, Canva, Cision, or Meltwater.

* Skilled in writing, visual storytelling, and basic video editing.


Key Skills & Competencies

* Exceptional storytelling and copywriting for executive voices.

* Strategic, creative, and results-driven mindset.

* Advanced knowledge of LinkedIn and B2B engagement tactics.

* Strong interpersonal communication and leadership alignment skills.

* Data-savvy, organized, and detail-oriented with project management experience.


Why You'll Love This Role

Lead social media initiatives that shape executive visibility and brand trust.

Collaborate directly with senior executives and marketing leaders.

Be part of a forward-thinking, innovation-driven marketing team redefining B2B engagement.


Interested?

If you're passionate about executive branding, thought leadership, and social media strategy, apply now and take your expertise to the next level.

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