Regional Social Media Manager

2 days ago

Manila, National Capital Region, Philippines Tatler Asia Full time $40,000 - $80,000 per year

Tatler Asia is seeking a strategic and creative Social Media Editor & Strategist to lead and grow our regional luxury lifestyle, community and travel presence on social media. This role is perfect for a dynamic digital storyteller who understands lifestyle categories, audience growth, and platform trends, with a proven ability to create engaging, social-first content. You will shape and execute our social media strategy, leveraging insights, partnerships, and emerging tools—including AI—to drive reach, engagement, and revenue opportunities.

Key Responsibilities

  • Lead and manage regional content on our social media accounts across Instagram, TikTok, Facebook, and emerging platforms.
  • Develop and execute a best-in-class social media strategy to grow audiences, drive engagement, and enhance brand positioning.
  • Create, edit, and publish high-quality, platform-native content (short-form video, reels, carousels, stories, and static posts) that resonate and engages audiences.
  • Leverage data and analytics tools (Meta Business Suite, Sprout) to track performance, optimize content, and inform editorial, marketing, and commercial decisions.
  • Experience in boosting content to optimise performance across follower growth and engagement
  • Engage with our social community—commenting, responding, and fostering conversations that deepen brand affinity.
  • Collaborate with regional editorial, branded content, and commercial teams to ensure seamless integration of content across all touchpoints.
  • Experiment with AI-driven tools to enhance efficiency in content creation, copywriting, and audience engagement.
  • Stay ahead of digital and social trends, identifying and proposing new growth opportunities, revenue streams, and innovative content formats.

Requirements

  • 3+ years of experience managing and growing social media accounts, preferably in digital media, luxury and or lifestyle media.
  • Deep expertise in social media platforms, audience growth tactics, and content optimization.
  • Strong video and visual storytelling skills, with experience in creating engaging short-form content (Instagram Reels, TikTok, YouTube Shorts).
  • Proficiency in analytics tools (Meta Business Suite, Sprout) and ability to translate data into actionable insights.
  • Exceptional communication and collaboration skills, able to work effectively in fast-paced, evolving environments.
  • A self-starter with a can-do attitude, eager to experiment, innovate, and drive impact.
  • Experience with AI tools for content creation, audience analysis and productivity improvements.
  • Background in luxury brand marketing, digital advertising, or influencer collaborations.

Location: Hong Kong/ Singapore/ Phillippines

Interested parties please send full resume with expected salary to the HR Department via email,

Tatler Asia, the leading luxury media company in Asia. Its mission is to build, inspire and empower Asia's most influential communities through the power of unparalleled storytelling, iconic brands and innovative technologies. Tatler is present in seven markets across Asia and is owned by Lamunière family.

For more information, visit

Applicants who are not invited for interview within 8 weeks may consider their applications unsuccessful. Data collected will be used for recruitment purpose only.

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