Social Media Strategist

We're looking for a Social Media/ Marketing Strategist. You'll own content strategy and community management across Instagram and TikTok, run Google Ads campaigns, and track performance to inform future creative and strategic decisions. This is a high-impact role for someone who is equal parts creative and analytical, thrives in fast-paced environments, and understands what drives engagement in the hospitality and lifestyle space.

Social Media Management:

• Develop and execute monthly content calendars tailored to each venue's unique personality and audience.
• Collaborate remotely with venue managers and staff to coordinate on-site content capture (photos and short-form video).
• Create content aligned with trending formats, memes, pop culture, and community interests.
• Manage daily community engagement, responding to comments, DMs, and sharing user-generated content.
• Maintain brand tone and consistency across all social channels.

Digital Advertising & Analytics:

• Plan, launch, and optimize Google Ads campaigns for events, leagues, and brand awareness.
• Manage boosted posts and paid campaigns on Instagram and TikTok.
• Track and report on key performance indicators including reach, engagement, conversions, and ROI.
• Deliver clear monthly performance reports with actionable insights and recommendations.

Creative Innovation & Brand Growth:

• Propose and test new content series or campaign ideas each quarter.
• Stay on top of social media trends to keep the brand's content fresh and relevant.
• Collaborate cross-functionally with internal marketing and event teams to align messaging and objectives.

Must-Have:

• 2–4 years of overall professional experience, with at least 1–2 years directly managing Instagram, TikTok, and Google Ads for hospitality, entertainment, or lifestyle brands.
• Strong understanding of current social media trends, meme culture, and visual storytelling.
• Hands-on experience with social media scheduling tools.
• Analytical mindset with the ability to turn data into strategy.
• Excellent communication skills and ability to collaborate with remote and in-person teams.
• Strong time-management skills; able to juggle multiple priorities and locations independently.
• Portfolio or clear case studies showcasing successful campaigns and measurable results.

Nice-to-Have:

• Content creation skills (e.g., video editing, basic design using Canva or Adobe Suite).
• Experience coordinating or working directly with event-based marketing.
• Familiarity with TikTok's creator tools and Instagram Reels best practices.
• Background in hospitality, nightlife, or entertainment environments.
• Passion for fun, community-focused spaces.

• Engagement Rate: Improve average likes, comments, shares, and saves across platforms.
• Follower Growth: Achieve consistent growth on both Instagram and TikTok.
• Content Output: Publish 2–3 posts per week per platform, plus stories and reels.
• Community Management: Respond to 100% of messages and comments within 24 business hours.
• Ad Performance: Meet or exceed industry benchmarks on CTR, conversions, and ROAS.
• Event Uplift: Demonstrate increased attendance or signups linked to campaigns.
• Reporting: Deliver clear, strategic performance reports monthly.
• Innovation: Launch at least one new content series or idea every quarter.

• Competitive Salary: Based on experience and skills
• Remote Work: Fully remote—work from anywhere
• Generous PTO: Ample paid time off to rest and recharge
• Direct Mentorship: Grow through guidance from international industry experts
• Learning & Development: Ongoing access to resources for professional growth
• Global Networking: Work and connect with professionals around the world
• Work-Life Balance: Flexible hours that support a healthy work-life balance