
Digital Strategist
4 days ago
The Digital Strategist contributes to the delivery and overall management of key digital accounts from development of platform mix recommendations, overall campaign strategy, creation of cost estimates/media plans, implementation of digital media campaigns, and reporting/overall assessment of campaign performance, with the help of the team's implementation arms.
Main Responsibilities
- Participate in the delivery of key campaigns of the agency's clients o Implement full project structure with stakeholders across the media, creative, technical and data teams.
- Ensure smooth delivery of projects: plan the campaigns, be able to defend the campaign strategy to internal and client stakeholders, coordinate with the stakeholders.
- Create project documentation and provide regular reporting and updates
- Liaise with internal and client stakeholders to ensure seamless delivery
- Research for new and emerging channels and technology.
Qualification
- Good knowledge of digital advertising landscape ; Familiarity with social media and digital media in general
- Familiarity with the operational process of running projects
- Delivery oriented
- Interest in 'agile working' methods
- A communicator at all levels
- Technical
Overall use of technologies, including via Private Market Place practice:
Implementation of Private Market Place with publishers and SSPs
Management of local relationships with platform vendors in coordination with Programmatic/paid social APAC Hub
Advanced knowledge in implementation campaigns for paid social, programmatic, etc
Other details:
Location: Makati
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