Marketing Manager

2 days ago

Angeles City, Central Luzon, Philippines Stotsenberg Leisure Park and Hotel Corporation Full time ₱500,000 - ₱1,000,000 per year

JOB RESPONSIBILITIES:

Sales Strategy & Revenue Delivery

  • Develop and implement region-specific sales plans to achieve monthly/quarterly/annual gaming revenue targets for the Clark market.
  • Monitor sales performance metrics and adjust strategies to address gaps or capitalize on opportunities.
  • Identify and pursue new business opportunities in Clark, including partnerships with local corporations, hotels, and tourism boards to drive cross-promotional traffic.

Localized Marketing Initiatives

  • Design and execute Clark-focused marketing campaigns to boost foot traffic, client acquisition, and repeat visits—e.g., seasonal promotions tied to Clark's festivals , corporate client appreciation events, or VIP exclusive nights.
  • Collaborate with the creative team to develop marketing collaterals.
  • Leverage Clark's geographic advantages to create targeted campaigns for out-of-town visitors.

VIP Client & Loyalty Program Management

  • Build and maintain a portfolio of high-net-worth clients in the Clark region, including regular check-ins, personalized service coordination, and proactive outreach to prevent churn.
  • Oversee the execution of company's loyalty program for Clark-based members, optimizing participation rates and redemption of non-gaming benefits.
  • Gather client feedback to refine loyalty offerings and ensure alignment with Clark clients' preferences.

Team Leadership & Collaboration

  • Manage a team of 3–5 sales executives and marketing coordinators, including setting performance goals, providing ongoing training, and conducting regular performance reviews.
  • Collaborate cross-functionally with casino operations, finance to ensure seamless execution of sales/marketing initiatives
  • Lead weekly sales/marketing meetings to align the team on Clark-specific priorities, share competitor updates, and celebrate wins.

Market Intelligence & Competitor Analysis

  • Conduct regular research on Clark's gaming competitors to track their sales tactics, marketing campaigns, and loyalty program offerings.
  • Analyze Clark's demographic and economic trends to identify emerging client segments and adjust strategies accordingly.
  • Prepare monthly market reports for the Director of Sales & Marketing, highlighting key insights, challenges, and recommendations for the Clark region.

EXPERIENCE:

  • Bachelor's Degree
  • 3–5 years of progressive sales and marketing experience in the Philippine gaming/casino industry
  • Proven track record of meeting or exceeding gaming revenue targets and managing a high-value client portfolio.
  • Previous team leadership experience in a sales/marketing environment.
  • Deep understanding of Clark's local market, including client preferences, competitor landscape, and regional events.
  • Strong communication and negotiation skills .
  • Ability to design data-driven marketing campaigns and analyze performance metrics.
  • Proficiency in Microsoft Office and social media platforms.

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