SEO / SEM Generalist
2 weeks ago
Qualifications
- Bachelor's degree in Marketing, Communications, Business, or a related field
- 2–4 years of experience in SEO, SEM, or digital marketing
- Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
- Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar)
- Strong analytical, problem-solving, and project management skills
- Experience in fintech, e-commerce, or crypto is a plus
Job Description
Search Engine Optimization (SEO)
- Conduct keyword research to identify high-value search terms for business objectives
- Optimize website content, landing pages, and app store listings for improved search rankings
- Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs
- Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization
- Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy
Search Engine Marketing (SEM)
- Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
- Optimize ad copy, targeting, and bidding strategies to maximize ROI
- Track, analyze, and report campaign performance with actionable insights
- Manage budgets and ensure campaigns meet performance KPIs
Others:
- Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
- Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals
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