SEO / SEM Generalist

2 weeks ago


Taguig, National Capital Region, Philippines de6259b4-e80f-42df-9dc1-cc2cbe135e8b Full time ₱1,200,000 - ₱2,400,000 per year

Qualifications

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 2–4 years of experience in SEO, SEM, or digital marketing
  • Strong understanding of Google Analytics, Google Search Console, Google Ads, and keyword research tools.
  • Knowledge of HTML/CSS/JavaScript and content management systems (WordPress or similar)
  • Strong analytical, problem-solving, and project management skills
  • Experience in fintech, e-commerce, or crypto is a plus

Job Description

Search Engine Optimization (SEO)

  • Conduct keyword research to identify high-value search terms for business objectives
  • Optimize website content, landing pages, and app store listings for improved search rankings
  • Monitor and report on organic search performance using tools like Google Analytics, Google Search Console, and SEMrush/Ahrefs
  • Implement technical SEO best practices, including site speed optimization, schema markup, and mobile optimization
  • Collaborate with content creators to produce SEO-friendly blog posts, articles, and web copy

Search Engine Marketing (SEM)

  • Plan, create, and manage paid search campaigns on Google Ads, Bing, and other platforms
  • Optimize ad copy, targeting, and bidding strategies to maximize ROI
  • Track, analyze, and report campaign performance with actionable insights
  • Manage budgets and ensure campaigns meet performance KPIs

Others:

  • Stay updated on SEO/SEM trends, algorithm changes, and industry best practices
  • Collaborate with design, product, and development teams to align SEO/SEM strategies with company goals


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