Marketing Manager

2 weeks ago

Taguig, National Capital Region, Philippines WHR Global Consulting Full time ₱700,000 - ₱900,000 per year

Job Title:

Marketing Manager

Work Arrangement:

On-site

Schedule:

Day Shift (Monday–Friday)

Location:

BGC, Taguig City

Employment Type:

Full-time

Salary:

Php 70,000 – Php 90,000

About the Role:

We are seeking a
Marketing Manager with strong experience in e-commerce, gaming, or similar industries

to drive strategic marketing initiatives and brand growth. This role will be responsible for the
end-to-end execution of marketing strategies, budget management, digital campaigns, and cross-functional collaboration.

The successful candidate will act as an
individual contributor, directly managing campaigns

and execution while reporting to the
Chief Operating Officer (COO).

Candidates with knowledge or experience in PAGCOR policies will be highly preferred.

Key Responsibilities:

● Develop and implement
marketing promotion strategies

aligned with the positioning of the gaming platform/product, focusing on
player acquisition, brand promotion, and market penetration

● Set
clear KPIs and budget allocation

, ensuring campaigns deliver measurable ROI

● Lead
brand-building initiatives

, including advertising placements, content creation, and promotional campaigns

● Manage the
annual marketing budget

to ensure efficient allocation of resources

● Conduct
market research and competitor analysis

to identify opportunities, trends, and risks

● Collaborate with
Product, Sales, and Customer Service teams

to design and execute phased marketing campaigns aligned with the game lifecycle (pre-launch, launch, live operations)

● Evaluate the impact of new features, events, and version updates on
player behavior and revenue

through
data-driven insights and A/B testing

● Oversee and execute
digital marketing strategies

including SEO/SEM, EDM, social media marketing, and website optimization

● Manage
digital media advertising campaigns

(Facebook Ads, Google Ads, TikTok Ads, etc.), including ad creation, copywriting, and A/B testing

● Monitor and analyze key
digital metrics

such as
user acquisition cost, ROAS, retention, and conversion rates

, providing insights for optimization

● Define and maintain the company's
brand identity, tone of voice, and communication guidelines

● Plan and execute
brand partnerships, PR campaigns, influencer/KOL collaborations

to strengthen visibility and exposure

● Supervise
social media operations and community engagement

, monitoring player sentiment and maintaining a positive brand image

Qualifications & Requirements:

●
Bachelor's degree

or above in Marketing, Business Administration, Communications, or related fields (
Master's degree preferred

)

●
Minimum 3–5 years of experience

in marketing or brand management, with experience in
e-commerce, gaming, or related industries

●
Proven knowledge of PAGCOR policies

or prior experience working with regulated gaming businesses is an
advantage

● Proficient in
digital marketing platforms and tools

(Google Ads, Meta Ads, TikTok Ads, Mailchimp, SEO/SEM tools, analytics dashboards)

● Strong
strategic thinking, creativity, and analytical skills

, with the ability to execute
hands-on campaigns

● Excellent
leadership, communication, and organizational skills

with the ability to manage multiple projects independently

● Strong
presentation and problem-solving skills

, with keen attention to detail

●
Willing to work onsite in BGC, Monday to Friday

● Must be comfortable working as an
individual contributor

while coordinating with
senior leadership

Candidates with attached CV and relevant experience will be considered for a phone interview.

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