Marketing Executive

2 weeks ago

Taguig, National Capital Region, Philippines Betrnk Tours Inc. Full time ₱660,000 - ₱720,000 per year

We are seeking a dynamic and results-driven Marketing Executive with proven experience in both online and offline marketing campaigns. The ideal candidate will play a key role in developing, executing, and optimizing integrated marketing strategies that strengthen brand presence, engage target audiences, and drive business growth. This role requires strong creativity, excellent communication skills, and hands-on experience in campaign management across multiple channels.

Key ResponsibilitiesMarketing Strategy & Planning

  • Assist in developing comprehensive marketing plans aligned with company objectives and client requirements.
  • Conduct market research to identify trends, consumer insights, and competitive activities.
  • Recommend strategies for improving brand positioning and campaign performance.

Online Marketing

  • Plan and execute digital campaigns across platforms such as Facebook, Instagram, Google, TikTok, LinkedIn, and YouTube.
  • Manage social media content calendars, advertising placements, and audience targeting strategies.
  • Oversee SEO/SEM efforts, website updates, and email marketing campaigns.
  • Monitor digital analytics and KPIs (CTR, engagement, conversions, CAC) to measure campaign performance.
  • Collaborate with creative teams for digital advertising assets (graphics, videos, ad copies).

Offline Marketing

  • Coordinate and execute traditional marketing activities including print ads, billboards, brochures, events, and promotional materials.
  • Manage vendor relationships for production, printing, and logistics.
  • Assist in planning and organizing on-ground events, product launches, trade shows, and brand activations.
  • Evaluate effectiveness of offline campaigns and recommend improvement strategies.

Campaign Execution & Coordination

  • Work closely with account managers, creative teams, and external partners to ensure timely and successful execution of campaigns.
  • Ensure brand consistency across all marketing materials and channels.
  • Track budgets, prepare campaign reports, and manage timelines.

Qualifications

  • Bachelor's degree in Marketing, Advertising, Business, Communications, or related field.
  • At least 5 years of experience in marketing, preferably in an advertising or creative agency.
  • Strong knowledge of digital marketing tools (Meta Ads Manager, Google Ads, Analytics, CRM tools, email platforms).
  • Experience handling offline campaigns and coordinating events/production.
  • Excellent communication, project management, and organizational skills.
  • Creative mindset with strong attention to detail.
  • Ability to thrive in a fast-paced, deadline-driven environment.
  • Up-to-date with the latest marketing trends and best practices.

Preferred Skills (Optional)

  • Basic graphic design or video editing skills.
  • Familiarity with marketing automation tools (HubSpot, Mailchimp, etc.).
  • Experience managing influencer marketing or community engagement.

Job Type: Full-time

Pay: Php55, Php60,000.00 per month

Benefits:

  • Additional leave
  • Company events
  • Health insurance
  • Opportunities for promotion
  • Pay raise
  • Promotion to permanent employee
  • Staff meals provided
  • Transportation service provided

Work Location: In person

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