Product Strategist

Are you passionate about creating strategies that maximize product success and connect with consumers? At Nutrifinds, we believe great products deserve equally strong strategies - and we're looking for a Product Strategist to make that happen. In this role, you'll lead product marketing & performance, product knowledge & training, and product strategy & planning to ensure Nutrifinds' offerings deliver impact in the market. If you're detail oriented, data-driven, and passionate about product growth, this role is for you.

JOB DESCRIPTION:

1. Product Marketing & Performance (Existing Products)

• Develop and execute marketing strategies that boost visibility, adoption, and sales of existing products.
• Monitor product performance metrics and analyze data to identify opportunities for growth and optimization.
• Coordinate with Marketing, Sales, and E-Commerce teams to launch campaigns that drive demand and retention.

2. Product Knowledge & Training

• Build and maintain a strong knowledge base of Nutrifinds' product portfolio, including features, benefits, and differentiators.
• Design and conduct product training sessions for internal teams to ensure accurate and compelling product communication.
• Create or imrpove product knowledge materials, guides, and toolkits for internal and external use.

3. Product Strategy & Planning

• Lead product strategy development by analyzing market trends, competitor activities, and consumer insights.
• Collaborate with cross-functional teams to plan product roadmaps, positioning, and go-to-market strategies.
• Identify gaps, opportunities, and innovation areas to strengthen the product portfolio.

4. Consumer & Market Research

• Conduct market studies, competitive analysis, and trend monitoring to guide product decisions.
• Translate insights into actionable product and marketing strategies.

5. Campaign & Launch Support

• Partner with Creative, Brand, and Marketing teams to conceptualize and execute product campaigns.
• Provide strategic input in product launches, ensuring alignment with market demand and brand direction.

6. Cross-Functional Collaboration

• Work closely with Marketing, E-Commerce, Sales, and R&D teams to align product goals with overall company objectives.
• Ensure smooth communication and coordination across departments for product initiatives.

7. Performance Monitoring & Reporting

• Track KPIs such as sales performance, adoption rates, and customer feedback.
• Provide regular reports and recommendations for product improvements.

8. Innovation & Continuous Learning

• Stay updated on industry innovations, consumer behavior shifts, and product category developments.
• Recommend forward-thinking strategies to maintain Nutrifinds' competitive edge.

QUALIFICATIONS:

1. Educational Background

• Bachelor's degree in marketing, Business Administration, Product Management, or related field.

2. Professional Experience

• At least 3-5 years of experience in product marketing, strategy, or management.
• Proven track record of driving product growth and market performance.

3. Product Marketing & Performance

• Strong background in creating and implementing product marketing campaigns.
• Skilled in analyzing sales data, customer behavior, and market trends to optimize product performance.

4. Product Knowledge & Training

• Ability to translate complex product details into easy-to-understand content.
• Experience in conducting training sessions and developing product knowledge materials.

5. Product Strategy & Planning

• Demonstrated expertise in strategic planning, product positioning, and roadmap development.
• Strong analytical skills with the ability to connect market insights to actionable strategies.

6. Research & Analytical Skills

• Proficient in conducting consumer and competitor research to guide decisions.
• Comfortable using data and insights to shape product strategies.

7. Collaboration & Communication

• Excellent interpersonal skills for cross-functional teamwork.
• Strong written and verbal communication for product messaging and internal alignment.

8. Project & Time Management

• Skilled at managing multiple product initiatives simultaneously.
• Ability to prioritize deliverables and meet deadlines without compromising quality.

9. Personal Attributes

• Detail-oriented, strategic thinker, and proactive problem solver.
• Passionate about product growth, innovation, and consumer impact.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Employee discount
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee

Ability to commute/relocate:

• Parañaque: Reliably commute or planning to relocate before starting work (Preferred)

Education:

• Bachelor's (Preferred)

Experience:

• Product Strategist: 3 years (Preferred)
• Product Marketing: 3 years (Preferred)
• Product Knowledge & Training: 3 years (Preferred)

Work Location: In person