Brand Strategist

Are you ready to shape strategies that build lasting connections and elevate a brand's impact? At Nutrifinds, we believe strong branding drives growth-and we're looking for a strategist who can bring that vision to life. As our Brand Strategist, you'll lead initiatives in brand marketing, promotions, events and partnerships, advertising strategy, and public relations to strengthen Nutrifinds' presence and engagement. If you're passionate about brand building, storytelling, and strategy, this is your chance to make your mark.

JOB DESCRIPTION

1. Brand Marketing

• Develop and implement integrated brand marketing strategies that drive awareness, strengthen positioning, and create long-term customer loyalty.
• Align campaigns with business objectives to ensure a cohesive brand identity across platforms.

2. Promotions

• Plan and execute promotional activities that maximize reach and sales impact.
• Coordinate seasonal and product-specific promotions that resonate with target audiences.

3. Events & Partnerships

• Conceptualize, organize, and manage events, sponsorships, and collaborations that boost Nutrifinds' visibility.
• Build strategic partnerships with organizations, communities, and influencers to enhance brand presence.

4. Advertisement Strategy

• Design and oversee advertising strategies across digital, social, print, and other media channels.
• Ensure campaigns deliver consistent brand messaging while optimizing cost efficiency and ROI.

5. Public Relations

• Develop PR strategies that maintain and enhance the company's reputation.
• Build relationships with media outlets, influencers, and industry stakeholders to amplify brand stories.
• Manage press releases, public statements, and crisis communications when necessary.

6. Market & Consumer Insights

• Research industry trends, competitor movements, and consumer behavior to inform strategic decision-making.
• Leverage insights to create data-driven marketing and brand initiatives.

7. Messaging & Storytelling

• Create compelling narratives for campaigns, events, and PR activities to connect with audiences.
• Ensure messaging is consistent across all communication touchpoints.

8. Campaign Development

• Work with Creative, Digital Marketing, and Product teams to design and launch innovative campaigns.
• Integrate promotional, advertising, and PR efforts into cohesive strategies.

9. Brand Performance Monitoring

• Establish KPIs to measure campaign effectiveness.
• Track, analyze, and report performance, recommending adjustments for stronger results.

10. Cross-Functional Collaboration

• Partner with Creative, E-Commerce, Product Development, and Sales teams to align strategies with overall company objectives.

11. Innovation & Continuous Learning

• Stay updated with the latest trends in branding, PR, promotional marketing, and advertising innovations.
• Recommend fresh approaches to keep Nutrifinds competitive and relevant.

QUALIFICATIONS

1. Educational Background

• Bachelor's degree in marketing, Advertising, Business Administration, Communication, or a related field.

2. Professional Experience

• At least 3-5 years of experience in brand management, marketing strategy, or related fields.
• Proven success in brand marketing, promotions, events and partnerships, advertisement strategy, and public relations.

3. Strategic & Analytical Skills

• Strong ability to translate consumer insights and market research into actionable brand strategies.
• Solid understanding of market segmentation, brand positioning, and performance measurement.

4. Creative & Communication Skills

• Excellent storytelling and copy development skills, with the ability to craft compelling brand messages.
• Strong communication and PR skills, including media relations and public-facing representation.

5. Leadership & Collaboration

• Demonstrated experience working with cross-functional teams (Creative, Digital Marketing, Product, and Sales).
• Ability to guide initiatives across promotions, events, PR, and advertising.

6. Project & Time Management

• Skilled at managing multiple campaigns, events, and brand activities while meeting deadlines and quality standards.

7. Personal Attributes

• Strategic thinker with creativity, adaptability, and a results-driven mindset.
• Passionate about branding, consumer engagement, and innovative marketing approaches.

Job Types: Full-time, Permanent

Benefits:

• Additional leave
• Company Christmas gift
• Company events
• Discounted lunch
• Employee discount
• Health insurance
• Opportunities for promotion
• Promotion to permanent employee

Education:

• Bachelor's (Preferred)

Experience:

• Brand Management: 3 years (Preferred)
• Marketing Strategy: 3 years (Preferred)
• Advertisement Strategy: 3 years (Preferred)

Work Location: In person