Social Media Manager

Job Summary

The Social Media Manager plays a dual role as both strategist and creator—handling everything from conceptualization to production, posting, and management of social media content. This role requires creativity, strategic thinking, and strong execution skills to ensure impactful content and effective client account management.

Key Responsibilities1. Account & Client Management

• Serve as the primary point of contact for assigned client accounts, building strong relationships and understanding their goals.
• Develop and execute tailored social media strategies aligned with client objectives and brand guidelines.
• Actively participate in client meetings to present strategies, provide updates, and recommend creative solutions.

2. Social Media Management

• Lead brainstorming sessions and develop content strategies aligned with client objectives, brand voice, and target audience.
• Manage day-to-day operations of client social media accounts, ensuring alignment with brand playbooks and agreed strategy and content directions.
• Oversee community management initiatives—monitoring, engaging, and responding to online interactions.

3. Content Creation & Production

​​While this is primarily a Social Media Management role, it is essential that the candidate is well-versed in content creation tools such as CapCut, Canva, and similar platforms. The role requires the ability to:

• Conceptualize, plan, and produce engaging multimedia content (graphics, videos, photography, infographics, and illustrations).
• Help in managing end-to-end production, including pre-production planning, shooting, and post-production editing.
• Collaborate with cross-functional teams to ensure content is aligned with marketing campaigns and objectives.
• Write compelling, audience-specific copy for posts, campaigns, and advertisements.

4. Ad Posting & Campaign Management

• Plan and execute advertising across all required digital campaigns for clients, extending beyond social media platforms, and deliver comprehensive monthly performance reports.
• Campaign Management such as boosted posts, sponsored ads, influencer collaborations
• Track campaign performance and adjust strategies to maximize ROI.
• Generate reports with actionable insights and recommendations for improvement.

5. Analytics & Reporting

• Monitor and analyze social media KPIs such as reach, engagement, conversions, and audience growth.
• Provide regular performance reports with insights to refine strategies and improve results.

6. Design & Visual Storytelling

• Create innovative, visually appealing designs and ensure alignment with brand standards.
• Manage and organize brand design assets for consistency and easy access.
• Ensure all creative outputs undergo quality checks for accuracy, clarity, and brand compliance.

Qualifications

• Proven experience in social media management and content creation (conceptualization, shooting, editing, posting).
• Strong skills in graphic design, photography, video production, and copywriting.
• Proficiency with social media management tools, analytics platforms, and creative software (e.g., Adobe Creative Suite, Canva, CapCut, etc.).
• Strong organizational skills with the ability to manage multiple projects simultaneously.
• Creative thinker with an eye for detail and a passion for storytelling.

Job Type: Permanent

Benefits:

• Company events
• Flexible schedule
• Flextime
• Health insurance
• Opportunities for promotion
• Work from home

Work Location: In person