Key Accounts Officer

Job Summary:

The Key Accounts is responsible for driving sales, managing business relationships, and ensuring the growth and profitability of the company's products in key accounts, including but not limited to supermarkets, petrol stations, and convenience stores. This role involves developing strategic sales plans, executing marketing initiatives, and maintaining high levels of customer service. The specialist will also coordinate with internal departments to ensure smooth business transactions and operational efficiency.

Key Responsibilities:

1. Business Development & Sales Growth

• Identify and secure new key accounts to expand business opportunities.
• Develop and implement sales strategies to achieve and exceed monthly and annual sales targets.
• Strengthen relationships with existing accounts to maximize revenue and product penetration.
• Conduct regular business reviews with key accounts to assess performance and identify growth areas.
• Work closely with marketing to execute promotional campaigns that drive sales and brand awareness.
• Monitor sales performance, analyze trends, and identify growth opportunities.
• Ensure timely order placement, delivery, and replenishment of products in partner stores.

2. Account Management & Customer Service

• Build and maintain strong relationships with buyers, category managers, and store personnel.
• Ensure timely processing and delivery of customer orders while monitoring stock levels.
• Handle customer complaints, inquiries, and requests efficiently to maintain a high level of satisfaction.
• Keep key accounts informed of company updates, such as price adjustments and product innovations.

3. Trade Marketing & Merchandising Execution

• Ensure proper merchandising, shelf visibility, and planogram compliance across all distribution channels.
• Monitor and analyze sales promotion results to determine their effectiveness and return on investment.
• Provide recommendations for business-building efforts to enhance brand positioning and consumer patronage.

4. Operations & Compliance

• Monitor purchase orders, inventory, and collection accounts to ensure transaction accuracy.
• Track and address issues related to bad orders and recommend process improvements.
• Coordinate with logistics, finance, and other internal teams to ensure operational efficiency.
• Ensure compliance with company policies, trade agreements, and government regulations.

5. Market Research & Strategy Development

• Conduct sales forecasting and profitability analysis for key accounts.
• Gather market intelligence, monitor competitor activities, and provide insights for strategic adjustments.
• Assist in product development strategies based on customer needs and market trends.

6. Reporting & Analysis

• Prepare and submit sales reports, forecasts, and market insights to management.
• Track key performance indicators (KPIs) such as sales growth, distribution, and promotional ROI.
• Analyze competitor activities and provide recommendations for strategic adjustments.

7. Leadership & Process Improvement

• Supervise and train staff to enhance their performance and ensure alignment with company objectives.
• Assist in reviewing department processes, identifying inefficiencies, and implementing corrective actions.
• Support in executing personnel policies, disciplinary actions, and performance evaluations.

Qualifications & Job Specifications:

• Education: Bachelor's degree in Marketing, Business Administration, Management, Advertising, or related fields.
• Experience: At least 3-5 years of experience in key account management, sales, or trade marketing, preferably in food manufacturing, FMCG, or retail industries.
• Technical Skills: Proficiency in MS Office (Word, Excel, PowerPoint) and sales analytics tools.
• Soft Skills:
• Strong negotiation, communication, and people management skills.
• Strategic planning and execution capabilities.
• Highly organized, detail-oriented, and results-driven.
• Problem-solving and analytical thinking skills.
• Self-motivated with a strong work ethic.
• Ability to handle multiple tasks and work under pressure.
• Other Qualifications:
• Willing to travel for client visits and fieldwork.
• Knowledge of government regulatory compliance related to sales and distribution.

Job Type: Full-time

Benefits:

• Company events
• Opportunities for promotion
• Paid training

Work Location: In person