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Senior Lead Generation and CRM Specialist

2 weeks ago

Pasig, National Capital Region, Philippines CYBALINK SOLUTIONS, INC. Full time $40,000 - $60,000 per year

Connecting Top Talent with the Right Opportunities – Fast, Efficient, and Professional

About the Role

The Marketing Lead Generation Specialist drives digital campaigns that attract top-tier talent and promote our brand to prospective clients. You'll manage lead funnels, optimize candidate engagement across digital platforms, and ensure our CRM and job listings remain current, compelling, and high-performing. This position is central to driving strategic lead generation efforts that fuel our recruitment success and brand growth.

Key Responsibilities:

Talent Attraction & Representation

  • Source and engage both active and passive candidates across LinkedIn, Facebook Groups, and digital platforms.

  • Encourage candidate registration through targeted campaigns and engaging content.

  • Ensure a seamless onboarding experience via JobAdder and represent top candidates to clients confidently.

  • Support internal recruiters with tailored candidate profiles, CV formatting, and market insights.

Digital Marketing & Campaigns

  • Create high-converting email campaigns and engaging social content (organic & paid).

  • Write SEO-optimised blog posts, job ads, and landing pages to drive candidate traffic.

  • Promote jobs across LinkedIn, Seek, Facebook, and our own website.

  • Monitor and report on analytics to fine-tune campaign performance.

Website & CRM Management

  • Manage and update the Press Recruitment website (WordPress).

  • Improve site SEO and job visibility in organic search.

  • Keep JobAdder CRM clean, accurate, and tagged for effective pipeline marketing.

Operational & Strategic Support

  • Contribute insights to digital strategy, including automation and AI tools for marketing and candidate engagement.

  • Help with compliance checks and maintaining professional candidate profiles.

Qualifications:

  • Minimum of 5 years' experience in marketing side of recruitment, preferably in the property management sector.

  • Proven experience in digital marketing or talent attraction (recruitment/real estate preferred)

  • Proficiency with platforms like WordPress, LinkedIn Recruiter, Meta Business Suite, Google Analytics especially any CRM tools.

  • Proficient in JobAdder is an advantage.

  • Ability to manage multiple recruitment processes efficiently with a high level of professionalism and urgency.

  • Excellent writing, campaign creation, and copyediting skills

  • Strong eye for design and social media trends

  • Confidence working independently and hitting weekly KPIs

  • Excellent English communication skills, both verbal and written.

  • Experience with AI tools and automation systems

  • Must be willing to work full-time in the office located at Arcovia City, Brgy. Ugong, Pasig City (Mon-Fri, 8am-5pm)

Benefits:

  • Comprehensive HMO Coverage: Your health is our priority plus one dependent.

  • Generous Meal Allowance: Fueling your workday.

  • Annual Bonuses:
    Rewarding your hard work.

  • Employee Engagement Programs: Enjoy quarterly training for professional development, monthly games with exciting prizes, and more.

  • 30 Days of Leave: Including wellness, vacation, and sick leave, plus leave conversion options.

  • Engaging Workplace Culture: Dive into our monthly games with prizes and experience a fun, engaging workplace that values your contribution and well-being.

  • 2 days weekly rest for a better work-life balance