
Sales Enablement Consultant
3 days ago
About the Engagement
We are a startup in the B2B space seeking a Sales Enablement Consultant to design our Go-To-Market (GTM) strategy, B2B sales playbooks, and internal training program. This is a fixed-scope consulting engagement — ideal for someone experienced in enabling startups and SMEs in the technology, outsourcing, or professional services sectors.
Scope of Work / Deliverables
1. GTM Strategy Development
- Define Ideal Customer Profiles (ICPs) and priority markets.
- Create a tailored Go-To-Market roadmap for startup growth.
- Identify positioning, messaging, and value propositions per target segment.
2. Sales Playbook Creation
- Prospecting & outreach templates (email, LinkedIn, pitch decks).
- Discovery call frameworks and consultative questioning guides.
- Proposal, pricing, and negotiation guidelines.
- Objection handling strategies.
- Handover process from Sales → Delivery/Operations teams.
- CRM & reporting recommendations (startup-friendly tools).
3. Training & Knowledge Transfer
- Conduct 2–3 interactive workshops for non-sales team members (founders, recruiters, delivery leads).
- Train on consultative selling, client farming, relationship management, and account expansion.
- Provide resource kits (scripts, checklists, role-play exercises) for ongoing use.
4. Final Outputs
- Comprehensive B2B Sales Playbook (manual/PDF).
- GTM Strategy Deck (presentation-ready for leadership/investors).
- Training session materials and recordings for future onboarding.
Qualifications
- 7+ years' experience in B2B sales strategy, enablement, or GTM consulting.
- Proven track record in building sales playbooks and GTM strategies for startups or SMEs in tech, outsourcing, or professional services.
- Strong facilitator with the ability to transfer knowledge effectively to non-sales professionals.
- Familiar with CRM systems, pipeline structures, and modern B2B sales methodologies.
- Demonstrated success delivering fixed-scope consulting projects.
Job Type: Fixed term
Contract length: 1 month
Benefits:
- Flexible schedule
- Flextime
- Work from home
Application Question(s):
- Do you have a proven track record in building sales playbooks and GTM strategies for startups or SMEs in tech, outsourcing, or professional services?
Experience:
- GTM Strategy: 5 years (Preferred)
Work Location: Remote
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