
National Trade Marketing Manager
4 days ago
NATIONAL TRADE MARKETING MANAGER
Ortigas, Pasig
4 days onsite, 1 day WFH
Job Description:
- Design and execute national trade marketing strategies to accelerate sales growth, strengthen brand visibility, and maximize channel performance.
- Partner with Sales, Marketing, and Category teams to translate brand plans into impactful trade programs and nationwide activations.
- Oversee trade budgets, pricing strategies, and promotional planning across all key channels (General Trade, Modern Trade, and eCommerce).
- Monitor market trends, shopper insights, and competitor activities to identify growth opportunities and enhance trade execution.
- Lead and mentor a team of trade marketing professionals, while coordinating with field execution teams to ensure seamless nationwide implementation.
Requirements:
- Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred.
- 7–10 years of progressive experience in trade marketing, sales, or brand/category management—ideally within FMCG.
- Strong expertise in trade dynamics, shopper behavior, and channel-specific growth strategies.
- Proven track record in leading cross-functional teams, managing large-scale trade programs, and optimizing budgets.
- Exceptional analytical, leadership, and communication skills, with the ability to balance strategic vision and hands-on execution.
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