Trade Marketing Associate
2 days ago
About the Role
Location: Ermita, Manila
Role Type: Full-time
Department: Commercial - Trade Marketing
Reporting to: Assistant Trade Marketing Manager
JOB SUMMARY:
The Trade Marketing Associate acts as the frontline for execution for Trade Marketing. They engage directly with the field sales team and customers (external and internal), provide insights and observations so as to strengthen execution.
MAJOR RESPONSIBILITIES:
Plan & Lead
- Communicates and ensures the availability and delivery of the resources across the sales teams
- Ensures execution in the field by engaging the members of the sales teams
- Provides recommendations to improve current execution and at times may be tasked to handle tactical Trade Marketing activities
Organize and Control
- Leads the frontline in responding to clarifications, concerns, and queries from field sales in reference to existing Trade Marketing programs
- Conducts store visits to monitor the implementation of trade marketing initiatives and to gather field information
- Ensures compliance to set execution timelines by coordinating with different internal and external stakeholders
- Utilizes SAP to ensure proper monitoring of trade marketing resources and provides reports for analysis
Educational Background:
Graduate of B.S. Marketing or any business related courses with good scholastic records
Professional Experience:
At least 1 year experience in any marketing or sales related work is preferred; Open to fresh graduates
About FELCO:
At Firefly Electric and Lighting Corporation (FELCO), customer satisfaction is a commitment. Our mission is to elevate everyday experiences by providing accessible quality products and solutions that every Filipino deserves.
We started in 2001, introducing innovative lighting and electrical products to the Philippine market. Over the past two decades, we have worked hard to build expertise and deliver quality products, reliable service, and trustworthy solutions through our brands — Firefly, Royu, ECOLum, and Herks. Today, we continue to fulfill our mission by entering into new categories and brands. We stay fully committed to meeting the evolving needs of our customers and the industry. We also partner with internationally-recognized brands and products such as Chint, ABB and DCK to provide our valued customers with a diverse range of high-quality products.
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