Trade Marketing Executive

2 days ago

Manila, National Capital Region, Philippines Bershaw Consultancy Full time ₱30,000 - ₱60,000 per year

Under the supervision of the Trade Marketing and Sales Development Manager, the Trade

Marketing Executive will work closely with the trade channel sales teams and brand

marketing to support the achievement of distribution, visibility, and activation objectives. The

incumbent will take the lead in formulating strategic channel executions and project

management that are in line with sales and brand targets. Responsibilities also include

development and production of material assets, supplier management support which will

identify the right partners and obtain best values for our Marketing assets.

The candidate will handle multiple trade channels under Off trade which covers the ff:

- Modern & Traditional Trade, Convenience Stores, General Trade, Regional Distributors,

Wholesalers, and Travel Retail business

Key Responsibilities

  • Supports the Off-Trade Sales team by understanding the brand and channel needs

and proactively providing the right tools and expertise that will help activate PRPI's

brands with the best programs in the right outlets.

  • Works closely with the brand marketing, sales, and legal teams to ensure that

merchandising and brand guidelines relevant to the activations and events are

clearly up to date, aligned and compliant.

  • Works closely with third-party suppliers and vendors for the procurement of material

assets and deployment executions in line with the brand's overall look and feel.

  • Supports the Trade Marketing Manager in the management of Suppliers, from

sourcing the right partners to the evaluation process.

  • Proactively oversees the implementation and analysis of trade marketing initiatives

and optimizing key consumer and trade insights based on learnings from close out

reports or post evaluation of programs.

  • Supports the deployment of visibility and activation assets through the brand

marketing and off trade sales teams, and monitors effectiveness of usage.

  • Provides market intelligence and spots opportunities after trade visits and randomly

checks the placements of merchandising materials and PRPI products specifically in

the off-trade channel, as well as various consumer and trade events.Job Requirements:

– Degree holder with formal business qualifications or equivalent

– Minimum 3 years working experience in the marketing / trade-marketing functions

– Excellent planning, coordination, and presentation skills

– Relevant experience in FMCG & Lifestyle categories an advantage

– Excellent command of spoken and written English

– Good command of MS Office

– English fluency

Personal and behavioral skills:

– Driven, energetic, and a self-starter

– High level of work integrity

– Sound critical thinking and analytical skills

– Organized and strong results orientation

– Entrepreneurial mindset, resourceful, and proactive

– A team player with excellent interpersonal and communication skills

– Positive Attitude

Job Type: Full-time

Application Question(s):

  • Are you from the FMCG?
  • Experience in modern trade and general trade?

Work Location: In person

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