Brand Marketing Specialist

2 days ago

Binondo P, Philippines DermAsia Corporation Full time

DermAsia Corp is a leading distributor of advanced dermatology and aesthetic technology in the Philippines. The company partners with global brands to provide dermatologists, aesthetic clinics, and medical institutions with world-class machines, training, and after-sales support. DermAsia is committed to empowering skin professionals through innovation, integrity, and service excellence.

The Brand Marketing Specialist is responsible for developing and executing marketing strategies that strengthen DermAsia's brand presence, support product launches, and drive business growth across key markets. This role ensures that all marketing communications and initiatives reflect the company's brand identity while aligning with overall business objectives.

1. Brand Management

  • Develop and maintain brand guidelines, ensuring consistent visual and messaging identity across all marketing materials and platforms.
  • Manage the positioning of DermAsia's product portfolio, ensuring brand differentiation and strong market recall.
  • Monitor brand health metrics and customer perception through surveys, market insights, and feedback.

2. Campaign Development and Execution

  • Plan, implement, and evaluate integrated marketing campaigns (digital, social media, PR, and on-ground events) to promote dermatology equipment and services.
  • Coordinate with product managers and sales teams to develop promotional materials, advertisements, and content that drive awareness and lead generation.
  • Manage content creation (brochures, videos, social media posts, press releases) in collaboration with creative partners and agencies.

3. Product Marketing

  • Support new product launches through development of marketing collaterals, training materials, and launch events.
  • Conduct competitive analysis and market research to identify trends, opportunities, and key differentiators.
  • Collaborate with the sales team to translate product features into compelling value propositions.

4. Digital and Event Marketing

  • Oversee DermAsia's digital presence, including website, email marketing, and social media channels.
  • Track and analyze campaign performance to optimize reach and engagement.
  • Organize and manage brand-related events, workshops, and trade exhibitions to strengthen industry visibility.

5. Cross-Functional Collaboration

  • Work closely with the Sales teams to ensure brand and communication consistency.
  • Partner with suppliers and global principals to align on regional branding and co-marketing opportunities.

Job Type: Full-time

Pay: Php18, Php30,000.00 per month

Benefits:

  • Company Christmas gift
  • Company events
  • Employee discount
  • Flexible schedule
  • Flextime
  • Opportunities for promotion
  • Paid training
  • Pay raise
  • Promotion to permanent employee
  • Staff meals provided
  • Transportation service provided

Ability to commute/relocate:

  • Binondo 1006 P00: Reliably commute or planning to relocate before starting work (Preferred)

Experience:

  • Marketing: 1 year (Preferred)

Work Location: In person

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