
Brand Manager
2 weeks ago
- Analyze brand positioning and consumer insights
- Translate brand elements into plans and go-to-market strategies
- Manage a team of marketing people working on brand initiatives
- Lead creative development to motivate the target audience to "take action"
- Establish performance specifications, cost and price parameters, market applications and sales estimates
- Monitor market trends, research consumer markets and competitors' activities
- Oversee new and ongoing marketing and advertising activities
- Monitor product distribution and consumer reactions
- Devise innovative growth strategies
- Align the company around the brand's direction, choices and tactics
- Other duties are assigned.
Job Type: Full-time
Benefits:
- Flexible schedule
- Flextime
- On-site parking
- Paid training
- Pay raise
- Work from home
Work Location: In person
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Brand Manager
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