Brand Manager
1 day ago
Position: Brand Manager
Work Location: Makati
Work Set-Up: Full Onsite
Schedule: Monday – Friday | Dayshift
Key Responsibilities
Brand Strategy
- Develop and implement brand strategies aligned with company vision.
- Conduct market research and competitor analysis to identify trends and opportunities.
- Maintain brand identity through guidelines, messaging, and visual assets.
- Translate principal's direction into localized brand objectives and strategies.
Product Management
- Oversee product lifecycle, from concept to post-launch.
- Collaborate with merchandising on product assortments and pricing strategies.
- Manage promotions, pricing, and inventory for profitability.
- Analyze product performance and recommend improvements.
Marketing & Promotions
- Lead integrated marketing campaigns (digital, social, PR, in-store).
- Manage social media presence and engagement.
- Create compelling content and campaigns with marketing teams.
- Track and optimize campaign performance to strengthen brand awareness and loyalty.
Retail Operations
- Ensure brand consistency across all distribution channels.
- Implement and monitor visual merchandising standards.
- Review store performance and identify areas for growth.
- Train and motivate sales teams for excellent customer experience.
Qualifications
- Minimum of 5 years of experience as a Brand Manager, preferably in retail.
- Proficient in MS Office Applications and social media platforms.
- Strong oral/written communication and interpersonal skills.
- Organized, detail-oriented, and accurate.
- Proven leadership in managing cross-functional teams and executing initiatives successfully.
Job Types: Full-time, Permanent
Work Location: In person
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