Brand Manager

4 hours ago

Makati City, National Capital Region, Philippines Future First Talents Full time ₱1,200,000 - ₱2,400,000 per year

Brand Manager

Location:
Onsite – Makati City

Industry:
Retail / Fashion & Clothing

About the Role

We are seeking a
strategic and creative Brand Manager
to lead the development, execution, and performance of marketing initiatives for a well-established clothing brand. This role will be responsible for driving brand growth, ensuring consistent brand identity across all channels, and developing marketing strategies that strengthen customer loyalty and increase market share.

Key Responsibilities

  • Brand Strategy & Development:
    Lead the creation and implementation of brand plans and marketing programs that align with business goals and target market positioning.
  • Campaign Management:
    Oversee end-to-end campaign execution — from concept, creative direction, media planning, to performance evaluation.
  • Market Research & Consumer Insights:
    Analyze market trends, customer behavior, and competitive activity to inform strategy and product positioning.
  • Visual & Store Branding:
    Collaborate with merchandising and retail operations teams to ensure consistent in-store branding, window displays, and promotional visuals.
  • Digital Marketing Integration:
    Work closely with digital teams to ensure brand consistency across social media, e-commerce, and online campaigns.
  • Budget Management:
    Manage brand marketing budgets efficiently and track ROI across projects.
  • Cross-functional Collaboration:
    Partner with product development, sales, and retail teams to launch new collections, seasonal promotions, and brand activations.
  • Brand Reporting:
    Track brand performance metrics and present monthly and quarterly reports to management.

Qualifications

  • Bachelor's degree in Marketing, Business, or a related field.
  • At least
    5–8 years of experience
    in brand management, ideally within
    retail and fashion.
    Strong strategic thinking and analytical skills with a good understanding of fashion retail trends.
  • Excellent communication, presentation, and project management skills.
  • Experience in both
    traditional and digital marketing
    .
  • Creative eye for branding, visual storytelling, and consumer engagement.
  • Leadership experience and ability to collaborate across multiple departments.

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